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- All HBS Web (622)
- Faculty Publications (192)
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- All HBS Web (622)
- Faculty Publications (192)
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- 05 Jul 2016
- First Look
July 5, 2016
conservation problem as a behavior change problem, understand behavioral mechanisms and identify appropriate approaches for behavior change (awareness, incentives, nudges), and evaluate and adapt approaches based on new behavioral... View Details
Keywords: Sean Silverthorne
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
- January 2009
- Case
When Supply is of Public Interest: Roche & Tamiflu
The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details
Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry
Watson, Noel H., Laura Rock Kopczak, and Prashant Yadav. "When Supply is of Public Interest: Roche & Tamiflu." Harvard Business School Case 609-061, January 2009.
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 31 Oct 2018
- What Do You Think?
What is the Function of Fear in Leadership?
PeopleImages What kinds of fear, if any, are appropriate in leading others? Fear has a place in leading and managing others. But if used for short-term achievement, as a negative motivator, or as a source of power over others, it can have... View Details
Keywords: by James Heskett
- January 2025
- Case
A Tiger in the Tank: Exxon Sues Investors
By: Clayton S. Rose, Sarah Sasso and James Weber
In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
Rose, Clayton S., Sarah Sasso, and James Weber. "A Tiger in the Tank: Exxon Sues Investors." Harvard Business School Case 325-015, January 2025.
- 18 Aug 2022
- Op-Ed
Your Best Employees Are Burning Out: A Framework for Retaining Talent
why it happened, and how it could be done better. Insight: Leaders must pull the best ideas from their teammates and gain their insights in order to produce the best outcomes for the organization. Action: If the team is aligned on goals, it will be far easier to take... View Details
Keywords: by Hise Gibson and MaShon Wilson
- 23 Jan 2007
- First Look
First Look: January 23, 2007
business environment. Whereas twenty years ago the appropriability regime of an industry was exogenous and given, today they are often the product of conscious strategies of firms. And as open source... View Details
Keywords: Martha Lagace
- 07 Jul 2011
- What Do You Think?
So We Adapt. What’s the Downside?
Summing Up Adaptability and commitment are complementary concepts, appropriate in different situations, over different time periods, and in response to different challenges. That's the general sense that one gets in reading over the... View Details
Keywords: by Jim Heskett
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
analysis shows a global IP environment that leaves much to be desired. Despite these challenges, there are successful strategies to capture value from know-how and reputation by leveraging an array of IP tools. These View Details
Keywords: Sean Silverthorne
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
assemble the appropriate pieces that may go into tackling customers' challenges. A level 4 firm is more attached to producing solutions to customers' problems than it is to the products and services it offers. This intellectual,... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Cross-Boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations By: Edmondson, Amy C., and Jean-François Harvey Abstract—Cross-boundary teaming, within and across organizations, is an increasingly popular View Details
Keywords: Sean Silverthorne
- 31 Mar 2022
- Op-Ed
Navigating the ‘Bermuda Triangle’ in Professional Services
particularly valued Linklaters’ ability to work on cross-jurisdictional matters. Learning economies. Major strategy consulting firms, such as McKinsey and Boston Consulting Group, tout the benefits of having a broad universe of clients,... View Details
Keywords: by Ashish Nanda
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
to police its trademark by preventing others from using it to refer to something other than the Real Thing. Shareholder value is enhanced when a firm chooses an appropriate form of business organization, ranging from a limited liability... View Details
- 2012
- Discussion Paper
Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades
By: Koji Nomura and Tomomichi Amano
Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details
Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012.
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
platform owners may target the most successful complementors so as to appropriate value from their innovations, or they may target poor performing complementors to improve the platforms' overall quality. Using data from Amazon.com, we... View Details
Keywords: Dina Gerdeman
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
Anderson Consulting, went from 13 percent to about 19 percent. This demonstrates how profitable performance-based pricing can be. The trend toward broader agency involvement with clients beyond traditional advertising has made it both possible and View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
the more appropriate name for the sixth generation: either RoadRunner 660 or StreetPilot. In this experiment, the researchers varied the list of features for the new product. When the list only included improvements on existing features,... View Details
Keywords: by Carmen Nobel
- 29 Apr 2008
- First Look
First Look: April 29, 2008
weaknesses relative to other top schools, the political challenges of organizational change, and the most appropriate strategy for the Dean to follow. Purchase this case:... View Details
Keywords: Martha Lagace