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Show Results For
- All HBS Web
(683)
- People (1)
- News (240)
- Research (320)
- Multimedia (12)
- Faculty Publications (190)
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- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
"Shake Me," the pink triangle reads, hovering in the middle of the Magic Tate Ball—a smartphone app mimicking the popular Magic 8 Ball novelty. When shaken, the virtual prognosticator reads "Choosing Your Artwork" for... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
following the steps a customer takes to select, buy, and consume a product or service. You call these situations “decoupling.” Could you give an example? Teixeira: A great example of decoupling is an insurance startup called Trov. It’s an View Details
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
other projects produced the nation's first big-city 311 app that allows citizens to alert government to potholes and graffiti. He also helped cut through zoning laws to create the Boston Innovation District on a vast and underdeveloped... View Details
Keywords: by Michael Blanding
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for... View Details
Keywords: by Julia Hanna
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
technological assistance to help accelerate third-party innovations. Apple, for example, launched the iPhone and the iPad with a few bundled applications that it developed in-house, including a web browser (Safari), Mail, Photos, Video, iTunes, Notes, Contacts, and... View Details
Keywords: by Martha Lagace
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
who artfully morphed their founding stories to fit their current iteration, creating a narrative arc as the companies evolved, McDonald says. “The founding story that’s associated with a Facebook app becoming a regulated financial... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
In about four weeks, the bank had put in place VPN access for 9,000 people and provided a secure customer relationship app for sales and service people. This transition was not just technological; the bank also introduced many new HR... View Details
- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
comScore. Apps suck up the majority of that time. In fact, app usage alone comprises 52 percent of total digital media engagement, according to comScore. So how do companies profit from the fact that mobile... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to View Details
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
they already knew from a roster of names and photos. Researchers randomly assigned participants to teams and work stations in a large open space and challenged them to create a mobile app for the Indian wedding industry. They tracked... View Details
Keywords: by Danielle Kost
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective View Details
Keywords: Sean Silverthorne
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
new apps and other products, offering feedback to help entrepreneurs refine their ideas. However, there’s a caveat to this feedback: 90 percent of users on Product Hunt are men, according to a recent working paper by a trio of Harvard... View Details
Keywords: by Michael Blanding
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
including Microsoft, Google, and Yahoo!, saw slower job growth than did smaller entrepreneurial ventures. Sole proprietors and super-small firms enjoyed some of the biggest employment gains: For example, as many as 35,000 full-time equivalent jobs were created around... View Details
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53418 Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu Abstract—We examine how View Details
Keywords: by Sean Silverthorne
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The View Details
- 13 Sep 2011
- First Look
First Look: September 13
Laura Arjona, and Emily ZhangHarvard Business School Case 712-410 AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is... View Details
Keywords: Sean Silverthorne