Publications

30 Jun 2019
News

Open-Plan Work Spaces Lower Productivity And Employee Morale

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

SSRN

Article

R&D, Marketing, and the Success of Next-Generation Products

By: Elie Ofek and Miklos Sarvary

Keywords: Research and Development; Marketing; Success; Product

27 Mar 2020
News

A Healthy and Productive Guide to Virtual Meetings

June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges

December 2002
Article

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction

By: Riitta Katila and Gautam Ahuja

We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details

Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry

September 1988 (Revised November 1988)
Supplement

Watt Group: Consumer Product and Retailing Doctors (B)

By: Ray A. Goldberg

Keywords: Consumer Products Industry; Consumer Products Industry

2007
Chapter

Productivity and ICTs: A Review of the Evidence

By: Mirko Draca, Raffaella Sadun and John Van Reenen

Keywords: Performance Productivity

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

consistently increase or decrease in quality level” Sheen decided to pursue the product perspective of mergers in order to help determine the cause of post-merger financial effects. "On average, the previous research has shown that... View Details

Keywords: by Carmen Nobel; Consumer Products

May 1997
Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti

Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details

Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation

September 1988
Supplement

Watt Group: Consumer Product and Retailing Doctors (C)

By: Ray A. Goldberg

Keywords: Consumer Products Industry; Consumer Products Industry

2022
Working Paper

Training, Communications Patterns, and Spillovers Inside Organizations

By: Miguel Espinosa and Christopher T. Stanton

We study direct productivity changes and spillovers after a randomized training program for the frontline workers in a Colombian government agency. While trained workers improved their individual production, we also find substantial spillovers that affected managers'... View Details

Keywords: Spillovers; Labor Productivity; Firm Objectives, Organization, And Behavior; Training; Performance Productivity

Register to Read

2023
Working Paper

Organizational Responses to Product Cycles

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres

Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new... View Details

Keywords: Training; Organizational Change and Adaptation; Knowledge Management; Production; Product; Organizational Structure; Auto Industry; Argentina

August 1988 (Revised September 1988)
Case

Productivity and Performance Systems: A Comparative Analysis of Northern Telecom and United Parcel Service

Explores the issue of measuring and improving service quality and productivity by examining the radically different approaches of Northern Telecom and United Parcel Service. View Details

Keywords: Management Practices and Processes; Performance Productivity; Performance Improvement; Performance Evaluation; Service Industry; United States

15 Dec 2012 - 16 Dec 2012
Conference Presentation

Online Word of Mouth and Product Quality Disagreement

By: Frank Nagle and Christoph Riedl