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  • All HBS Web  (1,161)
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    • News  (145)
    • Research  (846)
    • Events  (7)
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Show Results For

  • All HBS Web  (1,161)
    • People  (3)
    • News  (145)
    • Research  (846)
    • Events  (7)
  • Faculty Publications  (306)
← Page 12 of 1,161 Results →
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
  • June 2015
  • Supplement

Generating Higher Value at IBM (A): EPS Forecasting Model

By: Benjamin C. Esty and Scott Mayfield
This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details
Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy
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Esty, Benjamin C., and Scott Mayfield. "Generating Higher Value at IBM (A): EPS Forecasting Model." Harvard Business School Spreadsheet Supplement 215-711, June 2015.
  • July 2000 (Revised April 2001)
  • Case

Agricultural Biotechnology and its Regulation

By: Forest L. Reinhardt
In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details
Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States
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Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • 01 Mar 2016
  • First Look

March 1, 2016

can trigger large price bubbles. We analyze the patterns of cash-flow news that generate the largest bubbles, the reasons why bubbles collapse, and the frequency with which they occur. The model also predicts that bubbles will be... View Details
Keywords: Sean Silverthorne

    Generating Higher Value at IBM

    This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details
    • August 1995
    • Background Note

    Managing in an Information Age: IT Challenges and Opportunities

    By: Lynda M. Applegate
    The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
    Keywords: Information Technology; Information Management; Restructuring; Technological Innovation; Corporate Strategy; Organizational Design; Organizational Change and Adaptation; Information Technology Industry
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    Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.
    • 2007
    • Working Paper

    Platform Envelopment

    By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
    Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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    Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
    • 02 Aug 2011
    • First Look

    First Look: August 2

    the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly View Details
    Keywords: Sean Silverthorne
    • November 2010 (Revised May 2014)
    • Case

    Dow's Bid for Rohm and Haas

    By: Benjamin C. Esty and David Lane
    This case analyzes Dow Chemical Company's proposed acquisition of Rohm and Haas in 2008. The $18.8 billion acquisition was part of Dow's strategic transformation from a slow-growth, low-margin, and cyclical producer of basic chemicals into a higher-growth,... View Details
    Keywords: Mergers and Acquisitions; Financial Crisis; Capital Structure; Financial Condition; Financial Management; Contracts; Lawsuits and Litigation; Risk and Uncertainty; Valuation; Chemical Industry
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    Esty, Benjamin C., and David Lane. "Dow's Bid for Rohm and Haas." Harvard Business School Case 211-020, November 2010. (Revised May 2014.)
    • 2018
    • Working Paper

    How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections

    By: Maria Ibanez and Michael W. Toffel
    Many production processes are subject to inspection to ensure they meet quality, safety, and environmental standards imposed by companies and regulators. Inspection accuracy is critical to inspections being a useful input to assessing risks, allocating quality... View Details
    Keywords: Assessment; Bias; Inspection; Scheduling; Econometric Analysis; Empirical Research; Regulation; Health; Food; Safety; Quality; Performance Consistency; Performance Evaluation; Food and Beverage Industry; Service Industry
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    Ibanez, Maria, and Michael W. Toffel. "How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections." Harvard Business School Working Paper, No. 17-090, April 2017. (Revised October 2018. Formerly titled "Assessing the Quality of Quality Assessment: The Role of Scheduling". Featured in Forbes, Food Safety Magazine, and Food Safety News.)
    • January–February 2025
    • Article

    The Double-Edged Sword of Exemplar Similarity

    By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
    We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
    Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation
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    Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
    • 2021
    • Working Paper

    Information Avoidance and Image Concerns

    By: Christine L. Exley and Judd B. Kessler
    A rich literature finds that individuals avoid information, even information that is instrumental to their choices. A common hypothesis posits that individuals strategically avoid information to hold particular beliefs or to take certain actions--such as behaving... View Details
    Keywords: Image Motivation; Self-image; Information; Behavior; Identity; Personal Characteristics
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    Exley, Christine L., and Judd B. Kessler. "Information Avoidance and Image Concerns." Harvard Business School Working Paper, No. 21-080, January 2021.
    • Research Summary

    Railroads and the Making of Modern China

    My current book project is entitled Railroads and the Making of the Modern China and explores China’s economic and socio-political transformation from the last decades of the empire to the present using railroad infrastructure as a focus. Based on a large... View Details

    • January 2001
    • Background Note

    Online Brokers

    By: Thomas R. Eisenmann and Alastair Brown
    Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details
    Keywords: Business Model; Web Services Industry
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    Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
    • 09 May 2011
    • Research & Ideas

    Moving From Bean Counter to Game Changer

    Buried in the middle layers of many organizations resides a strata of highly skilled experts, from HR managers to risk evaluators, whose collective wisdom and experience could prove invaluable in informing strategic decisions at the... View Details
    Keywords: by Kim Girard; Banking
    • 2007
    • Working Paper

    Exclusivity and Control

    By: Andrei Hagiu and Robin S. Lee
    We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries, and show that whether or not a piece of content... View Details
    Keywords: Price; Revenue; Governance Controls; Digital Platforms; Competition
    Citation
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    Hagiu, Andrei, and Robin S. Lee. "Exclusivity and Control." Harvard Business School Working Paper, No. 08-009, August 2007. (Revised February 2009.)

      Graphic Packaging: Project Cowboy

      In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
      • 10 Dec 2014
      • Working Paper Summaries

      Multi-sided Platforms

      Keywords: by Andrei Hagiu & Julian Wright; Technology
      • January 2025
      • Case

      Index and Active Investing: Vanguard and the New Frontier of Active ETFs

      By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
      This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
      Keywords: Asset Management; Financial Strategy; Investment Funds; Investment Portfolio; Financial Services Industry
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      Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active Investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
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