Analytic - Publications - Faculty & Research

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04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

may lack the left-brain analytics needed to better understand their customers in today's information-rich environment. Besides, argue McGovern and Quelch, outsourcing marketing can lead to better quality and lower costs. McGovern offers a... View Details

Keywords: by Poping Lin

9 AM – 10 AM EDT, 29 May 2019
HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: May 29, 2019 - July 24, 2019 View Details

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Negotiation Mastery

August 2018
Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin

Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details

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06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

"Businesses are becoming so complex that integrating predictive analytics in decision making is not very far away I think 'predictive analytics' is the 'Moneyball' for businesses." Kapil Kumar Sopory said that, "Prevention... View Details

Keywords: by James Heskett

October 1993
Background Note

Note on Developing Start-Up Strategies

Provides students with a workable framework for analyzing new ventures. Stresses the importance of matching analytical tasks to the type of venture contemplated. View Details

Keywords: Analysis; Business Startups

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August 1983
Background Note

Balance of Payments: Accounting and Presentation

By: David B. Yoffie

Provides an overview of balance of payments accounting and analytical presentation of balance of payments data. Includes sample transactions to illustrate the application of the basic accounting principles and definitions of the standard balances. View Details

Keywords: Accounting; Analytics and Data Science; Management; Standards; Mathematical Methods

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Letian Zhang

Letian (LT) Zhang is an assistant professor of business administration in the Organizational Behavior Unit. He teaches in the MBA required curriculum.

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9 AM – 10 AM EDT, 20 Mar 2019
HBS Online

HBS Online Negotiation Mastery

19 Jun 2015
News

Where Will NATO Be in Six Months?

The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details

Dennis Campbell

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

Jeffrey T. Polzer

Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across organizational networks to accomplish their individual and collective... View Details

August 2005 (Revised March 2006)
Case

Moneyball (A): What Are You Paying For?

By: Frances X. Frei, Dennis Campbell and Eliot Sherman

Explores the contextual elements of Major League Baseball and presents data to allow for an analytic examination of alleged market inefficiencies within the sport. View Details

Keywords: Market Design; Performance; Sports; Compensation and Benefits; Sports Industry; United States

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14 Mar 2023
Cold Call Podcast

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology

19 Jun 2015
News

Lagarde Gifted, Capable, Tough-Minded but Fair

February 2017
Teaching Note

Oversight Systems

By: Frank Cespedes

This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and channel partnerships at Oversight Systems, an early stage software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational... View Details

Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America

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April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

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January 2001 (Revised May 2001)
Background Note

State, The

By: Rawi E. Abdelal

Surveys approaches to understanding the state; highlights the relationships between the state, order, and property; and offers an analytical framework for how states vary from place to place and over time. View Details