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  • August 2019
  • Case

The United States and Russia: Gas Rivals in Europe?

By: Rawi Abdelal, Galit Goldstein and Paul Apostolicas
Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy... View Details
Keywords: Gas Pipelines; Natural Gas; LNG; Strategic Analysis; Strategic Behavior; Energy Markets; Entrepreneurial Financing; Entrepreneurial Risk; Entrepreneurial Ventures; Entrepreneurial Selling; Energy; Energy Sources; Entrepreneurship; Market Entry and Exit; Marketing Strategy; Price; Energy Industry; Russia; United States; Europe; European Union
Related
  • November 2003 (Revised May 2008)
  • Case

Atlas Electrica: International Strategy

By: Michael E. Porter and Arturo Condo
Atlas must decide whether to acquire La Indeca, increasing its Central American presence, or to focus on larger Latin American markets where higher growth is possible. In the year 2000, Jorge Rodriguez was in charge of Atlas Electrica, the largest home appliance firm... View Details
Keywords: Acquisition; Growth and Development Strategy; Markets; Partners and Partnerships; Competition; Expansion; Latin America; Central America
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    Rohit Deshpande

    Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • December 2021 (Revised May 2022)
    • Case

    Troverie (A)

    By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
    Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
    Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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      Alvin E. Roth

      Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

      Keywords: e-commerce industry; education industry; health care; information; internet; legal services
      • 09 Feb 2018
      • Research & Ideas

      Big Hits: The Best of the 2018 Super Bowl Ads

      experts to weigh in on 2018’s top spots.   Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a... View Details
      Keywords: Re: Multiple Faculty; Telecommunications
      • 01 Mar 2023
      • News

      3-Minute Briefing: Qiao Ma (MBA 2010)

      life): “Observation, not prediction.” As a predictor, you have a view and look for evidence to support it. As an observer, I try to forget what I believed yesterday and look at today’s events with a fresh set of eyes. The Asian markets... View Details
      Keywords: Julia Hanna; stock market; investment; finance; Australia; China; Asia; strategy; Securities, Commodities, and Other Financial Investments; Finance
      • Nov 2014
      • Report

      Bridge the Gap: Rebuilding America's Middle Skills

      The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the... View Details
      • 17 May 2017
      • Research & Ideas

      Minorities Who 'Whiten' Job Resumes Get More Interviews

      opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and Self-Presentation in the Labor View Details
      Keywords: by Dina Gerdeman

        Gerald Zaltman

        *Joined Harvard Faculty: 1991
        Prior Faculty Appointments: Northwestern University, 1968-75;
        University of Pittsburgh, 1975-91

        *Doctoral Degree in Sociology Received from: The John Hopkins University;
        MBA Degree Received from: The University of... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • June 2009 (Revised April 2017)
        • Case

        Christian Dior: A New Look for Haute Couture

        By: Geoffrey Jones and Veronique Pouillard
        The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details
        Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)
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          Jeremy Yang

          Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
          Keywords: advertising; media; entertainment; information; consumer products
          • 29 Jan 2018
          • News

          Sporting spectacle mixed with US razzmatazz: Super Bowl delivers an advertising touch down

          • 02 Jun 2010
          • News

          25 Year Consortium Fellow Research Excellence Award

          • 08 Oct 2010
          • News

          HBS Sports Professor Awarded for Work in Sports Business

          • August 2020 (Revised September 2020)
          • Case

          Facelift at Olay (A)

          By: Sunil Gupta, Rajiv Lal and Olivia Hull
          By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
          Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
          Related
          • 01 Mar 2012
          • News

          The Incentive Bubble

          • 01 Sep 2020
          • News

          Action Plan: Finding Fluency

          the American Northwest—now re-evaluates its plans on a weekly basis, tracking consumer sentiment regionally to adjust the tone of campaigns in real time. “I think being really agile is something that strong View Details
          Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
          • 2014
          • Report

          Bridge the Gap: Rebuilding America's Middle Skills

          By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young
          The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details
          Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States
          Related

            John A. Deighton

            John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

            Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry