Publications

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

experts to weigh in on 2018’s top spots. Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a... View Details

Keywords: Re: Multiple Faculty; Telecommunications

01 Mar 2023
News

3-Minute Briefing: Qiao Ma (MBA 2010)

life): “Observation, not prediction.” As a predictor, you have a view and look for evidence to support it. As an observer, I try to forget what I believed yesterday and look at today’s events with a fresh set of eyes. The Asian markets... View Details

Keywords: Julia Hanna; stock market; investment; finance; Australia; China; Asia; strategy; Securities, Commodities, and Other Financial Investments; Finance

December 2021 (Revised May 2022)
Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham

Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details

Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States

Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

Keywords: e-commerce industry; education industry; health care; information; internet; legal services

17 May 2017
Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and Self-Presentation in the Labor View Details

Keywords: by Dina Gerdeman

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

Nov 2014
Report

Bridge the Gap: Rebuilding America's Middle Skills

The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the... View Details

Jeremy Yang

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

29 Jan 2018
News

Sporting spectacle mixed with US razzmatazz: Super Bowl delivers an advertising touch down

08 Oct 2010
News

HBS Sports Professor Awarded for Work in Sports Business

June 2009 (Revised April 2017)
Case

Christian Dior: A New Look for Haute Couture

By: Geoffrey Jones and Veronique Pouillard

The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)

02 Jun 2010
News

25 Year Consortium Fellow Research Excellence Award

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

01 Sep 2020
News

Action Plan: Finding Fluency

the American Northwest—now re-evaluates its plans on a weekly basis, tracking consumer sentiment regionally to adjust the tone of campaigns in real time. “I think being really agile is something that strong View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

2014
Report

Bridge the Gap: Rebuilding America's Middle Skills

By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young

The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details

Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States