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- All HBS Web
(2,600)
- People (10)
- News (552)
- Research (1,615)
- Events (23)
- Multimedia (11)
- Faculty Publications (954)
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- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
to the aviation reward, the X PRIZE Foundation is offering similar carrots for breakthroughs in sequencing the human genome, designing fuel-efficient cars, and even reaching the moon. And the US government is experimenting with prizes as... View Details
Keywords: by Michael Blanding
- 20 Jan 2022
- Op-Ed
3 Steps to Help Companies Rebuild Trust During the Pandemic
found that the most effective apologies acknowledged responsibility, explained why the action happened, and offered to fix the damage. Be transparent with employees. Provide the context around why a decision was made, the View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 2009
- Working Paper
Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location
By: Arthur Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States
Daemmrich, Arthur. "Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location." Harvard Business School Working Paper, No. 09-118, April 2009.
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
says. "People adapt to almost anything, and adaptation is a constant in human nature, even when it comes to something good. So you want to View Details
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
Napster got shut down, consumers were very upset. For one, they said we needed Napster to get innovation like immediate music downloads and access to more music than any record store could stock. But in... View Details
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
better, the system would work well with alternative energy sources such as wind and solar power, unlike the existing energy system, which has a tough time with renewables. Potentially, customers would be able View Details
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
hotel in Las Vegas, and challenges to distinguishing between correlation and causation in inferences drawn from large data sets. Ariel Dora Stern, of the Technology and Operations Management Unit, challenged... View Details
Keywords: by Dina Gerdeman
- Article
Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences
By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details
Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Journal of Experimental Social Psychology 94 (May 2021).
- 2021
- Working Paper
Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences
By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details
Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Working Paper, January 2021.
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
offered free hotel rooms located near medical facilities to healthcare workers, while Serta Simmons donated 100,000 mattresses to hospitals as they frantically worked View Details
Keywords: by Jill Avery and Richard Edelman
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative View Details
Keywords: by John S. Rosenberg
- October 1989 (Revised August 1995)
- Case
Tysons Corner
Hollinswood Associates, a joint venture partnership, has developed and operated a Marriott Hotel in Tysons Corner, Virginia. The partnership has been very successful in the past but it is now facing a significant cash flow deficit. Designed to examine how a partnership... View Details
Keywords: Conflict Management; Change Management; Partners and Partnerships; Joint Ventures; Cash Flow; Investment; Accommodations Industry; Real Estate Industry; Virginia
Poorvu, William J. "Tysons Corner." Harvard Business School Case 390-052, October 1989. (Revised August 1995.)
- September 2025
- Article
Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India
By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
Cole, Shawn, Tomoko Harigaya, Grady Killeen, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Journal of Development Economics 176 (September 2025).
- 2025
- Working Paper
Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India
By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India
Cole, Shawn, Grady Killeen, Tomoko Harigaya, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Harvard Business School Working Paper, No. 25-035, January 2025.
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
upstarts like Uber and Zipcar are making it easier (and less expensive) to find alternatives to car ownership. Self-driving cars, which will one day become part of the... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
convert inadvertent users to future customers, especially when there are potentially multiple alternative suppliers. Were there alternatives to... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
variety that forces consumers to make difficult tradeoffs (do I want the leather interior or do I want the 4-wheel drive?) will tend to drive people away from a brand. In the end, a consumer may opt View Details
Keywords: by Manda Mahoney
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
international provisions. My comments attempt to outline briefly the origins of these transactions, the range of alternative solutions, guidelines for evaluating alternative... View Details