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  • All HBS Web  (636)
    • People  (1)
    • News  (153)
    • Research  (399)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)
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  • December 1998
  • Case

Casto Travel

By: Thomas J. DeLong and Susan Harmeling
Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
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DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
  • February 2018 (Revised February 2018)
  • Supplement

HNA Group: Global Excellence with Chinese Characteristics (B)

By: William C. Kirby and Yuanzhuo Wang
This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details
Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Air Transportation Industry; Financial Services Industry; Tourism Industry; China; United States; Europe; Asia; South America; Southeast Asia
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Kirby, William C., and Yuanzhuo Wang. "HNA Group: Global Excellence with Chinese Characteristics (B)." Harvard Business School Supplement 318-090, February 2018. (Revised February 2018.)
  • July 1996 (Revised January 1997)
  • Case

Northwest Airlines: Strategic Alliance and Strategic Position--May 1996

By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details
Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands
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Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
  • February 2003 (Revised May 2003)
  • Case

Bombardier: Canada versus Brazil at the WTO

By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil
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Abdelal, Rawi E., Laura Alfaro, and Brett Laschinger. "Bombardier: Canada versus Brazil at the WTO." Harvard Business School Case 703-022, February 2003. (Revised May 2003.)
  • October 1992 (Revised June 1994)
  • Case

American Airlines, Inc.: Proposal for a Three-Class Transcon Service

American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
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Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
  • January 1994 (Revised April 1995)
  • Case

Judo Economics

The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry
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Brandenburger, Adam M., and Julia Kou. "Judo Economics." Harvard Business School Case 794-103, January 1994. (Revised April 1995.)
  • June 2009 (Revised October 2011)
  • Case

Mina O'Reilly at Logan Airport's TSA

By: Michel Anteby and Erin McFee
Mina O'Reilly, an officer at Logan Airport's Transportation Security Administration (TSA) in Boston, must discipline an employee responsible for a security breach that resulted in a 45-minute terminal closure during peak hours, a potential threat to traveler safety,... View Details
Keywords: Corporate Accountability; Employee Relationship Management; Organizational Culture; Air Transportation; Air Transportation Industry; Boston
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Anteby, Michel, and Erin McFee. "Mina O'Reilly at Logan Airport's TSA." Harvard Business School Case 409-116, June 2009. (Revised October 2011.)
  • April 2005 (Revised June 2006)
  • Case

NTT DoCoMo, Inc.: Mobile FeliCa

By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
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Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
  • December 1998 (Revised June 1999)
  • Case

STT Aerospace

By: Richard G. Hamermesh and Jeremy Dann
Experienced entrepreneur Charles Damon conducted a "roll-up" from 1987-1994 within the commercial airliner interior products industry. Damon's company, STT Aerospace, took advantage of an industry-wide recession in the early 1990s by buying when asset prices were low.... View Details
Keywords: Retention; Business Strategy; Selection and Staffing; Entrepreneurship; Financial Crisis; Growth and Development Strategy; Compensation and Benefits; Employee Stock Ownership Plan; Acquisition; Product Development; Aerospace Industry
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Hamermesh, Richard G., and Jeremy Dann. "STT Aerospace." Harvard Business School Case 399-056, December 1998. (Revised June 1999.)
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

https://cb.hbsp.harvard.edu/cbmp/product/717028-PDF-ENG Harvard Business School Case 617-010 United Airlines: More Out-and-Back Flying? This case looks at United Airlines when it is facing a decision on whether to shift its aircraft... View Details
Keywords: Sean Silverthorne
  • Research Summary

Fairness and Efficiency in Resource Allocation

In studying the relationship of fairness and efficiency, Professor Trichakis takes the novel approach of looking at varied industries for unifying factors, and he pays special attention to inequities by incorporating both quantitative work in social welfare and the... View Details

  • January 2008 (Revised November 2009)
  • Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)
  • April 2020
  • Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond
This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details
Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry
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Edmondson, Amy C., and Joshua Raymond. "Cockpit Dynamics in Air France 447 and United 232." Harvard Business School Case 620-127, April 2020.
  • 22 Jul 2010
  • Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu
  • October 2021
  • Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
  • February 2005 (Revised November 2012)
  • Supplement

UAL 2004: Pulling Out of Bankruptcy (CW)

By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
Keywords: Bankruptcy; Compensation; Costs; Loans; Reorganization; Restructuring; Financing and Loans; Insolvency and Bankruptcy; Compensation and Benefits; Air Transportation Industry; United States
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Bergstresser, Daniel Baird, Kenneth A. Froot, and Darren Robert Smart. "UAL 2004: Pulling Out of Bankruptcy (CW)." Harvard Business School Spreadsheet Supplement 205-709, February 2005. (Revised November 2012.)
  • February 2014 (Revised May 2014)
  • Background Note

Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation

By: Rosabeth Moss Kanter, Aditi Jain and Ai-Ling Jamila Malone
The U.S. air transportation system flies high on some indicators, mostly involving capacity to take to the air, but lands low on others, mostly involving ground facilities and processes. This note provides an overview of the history and current state of air... View Details
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Kanter, Rosabeth Moss, Aditi Jain, and Ai-Ling Jamila Malone. "Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation." Harvard Business School Background Note 314-098, February 2014. (Revised May 2014.)
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

individual passengers’ connection times, the system also produces quantile forecasts for the number of passengers arriving at the immigration and security areas. Academic/Practical relevance: Airports and airlines have been challenged to... View Details
Keywords: Dina Gerdeman
  • February 2005 (Revised June 2006)
  • Case

UAL, 2004: Pulling Out of Bankruptcy

By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
Keywords: Bankruptcy; Compensation; Costs; Loans; Reorganization; Cost; Restructuring; Financing and Loans; Insolvency and Bankruptcy; Compensation and Benefits; Air Transportation Industry; United States
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Bergstresser, Daniel Baird, Kenneth A. Froot, and Darren Robert Smart. "UAL, 2004: Pulling Out of Bankruptcy." Harvard Business School Case 205-090, February 2005. (Revised June 2006.)
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
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