Publications

December 1984 (Revised August 2004)
Teaching Note

Air Traffic Controllers, Teaching Note

By: Michael Beer

Teaching Note for (9-482-056). View Details

Keywords: Air Transportation Industry

November 1984 (Revised November 1987)
Case

American Airlines (A)

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (B)

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (C)

Keywords: Air Transportation Industry

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

Educators

February 1984
Case

Chicago-Midway (B): Midway (Southwest) Airlines

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry

January 1984 (Revised November 1987)
Case

Chicago-Midway (A): Alfred Kahn at the CAB

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

April 1983 (Revised October 2000)
Case

People Express (A)

By: Leonard A. Schlesinger and Debra Whitestone

Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details

Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States

Educators

December 1982 (Revised May 1983)
Case

General Electric Aircraft Engine Business Group (B)

By: Arthur Schleifer Jr.

Keywords: Machinery and Machining; Air Transportation; Aerospace Industry

October 1982 (Revised December 1984)
Case

Air Traffic Controllers (Condensed)

By: Michael Beer

Keywords: Government Administration; Labor and Management Relations; Human Resources; Management; Air Transportation Industry; Air Transportation Industry; United States

May 1982 (Revised June 1982)
Case

Air Traffic Controllers

By: Michael Beer

On August 3, 1981 President Ronald Reagan terminated 12,000 air traffic controllers, members of the Professional Air Traffic Controllers Organization, for violating their no-strike oath. Provides background on the human resources policies and practices of the Federal... View Details

Keywords: Resignation and Termination; Labor and Management Relations; Government and Politics; Labor Unions; Negotiation; Employees; Air Transportation Industry; United States

Educators