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  • All HBS Web  (3,929)
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    • News  (662)
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  • October 1989 (Revised November 2006)
  • Background Note

Deployment, Focus, and Measuring Effectiveness

By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
Keywords: Performance Effectiveness; Sales; Marketing
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Cespedes, Frank V. "Deployment, Focus, and Measuring Effectiveness." Harvard Business School Background Note 590-044, October 1989. (Revised November 2006.)
  • March 2004
  • Background Note

An Introduction to Work-Life Balance

An overview of issues relating to and factors affecting the concept of balance between work and personal life including the history of work-life balance and employer/employee perspectives. View Details
Keywords: Work-Life Balance
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Higgins, Monica C., Michelle Hicks, Katherine Kaufmann, and Mia Rondinella. "An Introduction to Work-Life Balance." Harvard Business School Background Note 404-022, March 2004.
  • Fall 2016
  • Article

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details
Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry
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Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 461–474.
  • 2008
  • Article

Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

By: A. J.C. Cuddy, S. T. Fiske and P. Glick
The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence, predicted respectively by perceived competition and status. Combinations of warmth and competence generate distinct emotions of admiration, contempt,... View Details
Keywords: Perception; Competency and Skills; Prejudice and Bias; Emotions; Business Model; Behavior; Research; Competition; Status and Position; Cognition and Thinking; Groups and Teams
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Cuddy, A. J.C., S. T. Fiske, and P. Glick. "Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map." Advances in Experimental Social Psychology 40 (2008): 61–149.
  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
  • 2008
  • Simulation

Everest Leadership and Team Simulation

By: Michael A. Roberto and Amy C. Edmondson
This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details
Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership
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Roberto, Michael A., and Amy C. Edmondson. "Everest Leadership and Team Simulation." Simulation and Teaching Note. Boston: Harvard Business School Publishing, 2008. Electronic. (Product number 2650.)
  • May–June 2018
  • Article

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

By: Sandra J. Sucher and Shalene Gupta
Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning
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Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129.
  • Working Paper

Rebates in the Pharmaceutical Industry: Evidence from Medicines Sold in Retail Pharmacies in the U.S.

By: Pragya Kakani, Michael Chernew and Amitabh Chandra
Rising list prices are often used to illustrate the burden of prescription drug spending, but payers routinely negotiate rebates from manufacturers that generate differences between list and net prices. List prices are easily available and affect patient cost-sharing,... View Details
Keywords: Pharmaceuticals; Rebates; Health Care and Treatment; Markets; Price; Analysis; Pharmaceutical Industry
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Kakani, Pragya, Michael Chernew, and Amitabh Chandra. "Rebates in the Pharmaceutical Industry: Evidence from Medicines Sold in Retail Pharmacies in the U.S." NBER Working Paper Series, No. 26846, March 2020.
  • 22 Apr 2013
  • Research & Ideas

Earth Day: Recent Research on Sustainability

environment. HBS Cases: Who Controls Water?In a recent field study seminar, Professor Forest L. Reinhardt discussed the case "Woolf Farming & Processing," which illustrates how access to water—a basic building block of agriculture—is View Details
  • Research Summary

Attention Arousal Through Price Partitioning

Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a set of mandatory charges. To explain this phenomenon, we introduce a new mechanism whereby price partitioning affects a consumers... View Details
  • 17 Mar 2020
  • Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John
  • March 2025
  • Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
  • 20 Sep 2006
  • Research & Ideas

The Power of Ordinary Practices

experience at work. Second, these feelings powerfully affect people's day-to-day performance. And third, those feelings, which are so important for performance, are powerfully influenced by particular daily events. My guess is that a lot... View Details
Keywords: Re: Teresa M. Amabile
  • 09 May 2023
  • Cold Call Podcast

Can Robin Williams’ Son Help Other Families Heal Addiction and Depression?

Keywords: Re: Lauren H. Cohen; Health; Entertainment & Recreation
  • November 2000 (Revised April 2001)
  • Case

Grupo Beta San Miguel (A)

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The World Trade Organization and NAFTA are reviewing the sweetener system and governmental sugar programs and their impact on world trade. What position should Jose Pinto take, and how will this affect his company, Mexico, and the global sugar players? View Details
Keywords: Plant-Based Agribusiness; Government and Politics; System; Competitive Advantage; Management Teams; Mexico
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Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Grupo Beta San Miguel (A)." Harvard Business School Case 901-017, November 2000. (Revised April 2001.)
  • 2002
  • Other Unpublished Work

Clusters of Innovation Initiative: Pittsburgh

By: Michael E. Porter
This regional report examines the composition and performance of the Pittsburgh regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Pittsburgh
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Porter, Michael E. "Clusters of Innovation Initiative: Pittsburgh." Council on Competitiveness, Washington, DC, April 2002. (Report.)
  • 2001
  • Other Unpublished Work

Clusters of Innovation Initiative: Atlanta-Columbus

By: Michael E. Porter
This regional report examines the composition and performance of the Atlanta regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Atlanta
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Porter, Michael E. "Clusters of Innovation Initiative: Atlanta-Columbus." Council on Competitiveness, Washington, DC, December 2001. (Report.)
  • March 2024 (Revised March 2025)
  • Background Note

Physical Climate Risk

By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify and manage their company’s physical climate risks, which can increase their operations and supply chain costs and risks, and affect demand for their goods and services. Can be paired with the video “Preparing business... View Details
Keywords: Resilience; Maps; Climate Risk; Climate Impact; Modeling And Analysis; Climate Change; Risk Management; Demand and Consumers; Supply Chain; Organizational Change and Adaptation; Disruption
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Toffel, Michael W., Spencer Glendon, and Alison Smart. "Physical Climate Risk." Harvard Business School Background Note 624-059, March 2024. (Revised March 2025.) (Click here for related material.)
  • Research Summary

Open Innovation and Organizational Boundaries

By: Michael L. Tushman
I am exploring how open innovation... View Details
  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
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