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Publications

Publications

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  • All HBS Web  (389)
    • News  (65)
    • Research  (309)
    • Events  (1)
  • Faculty Publications  (77)

Show Results For

  • All HBS Web  (389)
    • News  (65)
    • Research  (309)
    • Events  (1)
  • Faculty Publications  (77)
← Page 12 of 389 Results →
  • 15 Dec 2015
  • News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 16 Dec 2014
  • First Look

First Look: December 16

benefits are at most partially realized. The same institutions and practices that facilitate efficient ad placement can also facilitate fraud. The networks that should be serving advertisers have decidedly mixed incentives, such as View Details
Keywords: Sean Silverthorne
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In contrast, traditionally structured... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon's low costs and reduced shipping rates. In these cases, however, Gupta believes Amazon has and can exploit a distinct advantage. "Amazon offers a lot more benefits, like their streaming music and movie services," Gupta... View Details
Keywords: Re: Sunil Gupta; Retail
  • 13 May 2014
  • First Look

First Look: May 13

services obtained in return, reduces general anti-tax sentiment, and holds satisfaction with tax payment stable despite increased compliance with tax dues. With tax noncompliance costing the U.S. government $385 billion annually,... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2011
  • First Look

First Look: March 8

Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

was largely a formality. The CEO saw it differently. He felt that the company's advertising had become stale and that a makeover should start right away—and this would most likely mean hiring a new agency. He put the marketing campaign on... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 01 Jun 2013
  • News

Five Bright Ideas

European Computer Driving License, a basic requirement for any IT job in Europe, which otherwise can cost as much as $500 per course.) English language, computer skills, and business management curricula are especially popular. Explains... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • Web

LGBTQ+ Pride Month | Baker Library

feel—underscoring the " Cost of the Closet " in terms of productivity, morale, and teamwork. You can download a PDF of the featured content . Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice Handbook of LGBT Tourism... View Details
  • 01 Mar 2014
  • News

Insight: Yenball

advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a... View Details
Keywords: Sean Silverthorne
  • 06 Apr 2010
  • First Look

First Look: April 6

were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
  • 12 Apr 2012
  • News

HBS Welcomes Eleven Alumni Startups

northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with customer acquisition... View Details
Keywords: Bulletin Staff; Alumni New Venture Contest
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

investing in projects that earn more than their cost of capital; increasing profits from existing capital investments; reducing assets in activities that earn less than the cost of capital; and reducing the... View Details
Keywords: by Michael Blanding
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
Keywords: Re: Multiple Faculty; Sports
  • 12 Jul 2011
  • News

Phone Fun

marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
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