Publications

Fast Answer

Citation guides

Where can I find the proper format for citing a source? Students can use the HBS Citation Guide for guidance in writing papers and projects and also take advantage of our online learning module, Learn with Baker Library: Citing... View Details

18 Oct 2022
Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

quickly, “Oh, if I do the split here, I have mostly people of color” or “here, I have mostly white people.” In those cases, the algorithms ignores that information; it doesn't want to learn things that will... View Details

Keywords: by Rachel Layne

01 Mar 2024
News

Counter Intelligence

percent. Within a few weeks, a decade of growth had been wiped off the books. “It was quite a baptism by fire,” Christou recalls of the painful need to lay off a third of his... View Details

Keywords: Amy Crawford

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

2016
Chapter

User-Generated Content and Social Media

By: Michael Luca

This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details

Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media

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01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

(iStockphoto/PeopleImages) An organization’s mission is widely recognized as its reason for being. Enlightened leaders have long known and believed that the heart of an organization’s culture is described not just by “how we do View Details

Keywords: by James Heskett

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

about approaching career growth like a hop from one lily pad to the next. “One of the things that has unlocked my career has been this lily pad approach and not being so focused on one title or one... View Details

Web

Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management - Recruiting

propel the success of those businesses. Meet Bridges Fund Management Founded in 2002, Bridges, the UK-based impact investing fund, is committed to building a more inclusive and sustainable future through business and investments. As the... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance... View Details

Keywords: by Sean Silverthorne; Auto

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

otherwise known as "millennials," those born beginning in the late 1970s. Here's what they tell me: They are generally bright, cheery, seemingly well-adjusted, and cooperative. They'll pull an "all-nighter" for a good reason, but they won't let that... View Details

Keywords: by Jim Heskett

Profile

Adriann Dolphin

What’s the best thing about your hometown? I’m originally from Palm Beach, FL, but I consider Washington, DC my adopted hometown. I loved being at the center of history in DC. I’m a big history and... View Details

09 May 2016
Blog Post

What Is the Difference between RC and EC Year?

three key differences: who you meet, what you talk about, and what you do in your free time. Who You Meet RC year is when the section experience is at its strongest, and you find yourself spending most of your time with your 90-person... View Details

25 Jan 2016
Blog Post

3 Tips on Coming to HBS with a Partner

the time from Day 1. Your partner will join you for a lot of the adventure, but they also will likely have a life outside of it. Take time to do things with their friends or... View Details

25 Apr 2007
Research & Ideas

Feeling Stuck? Getting Past Impasse

challenge is going to be and I can't get motivated about it." Q: Are there particular experiences that lead to an impasse? A: No. Our lives are unique. We all experience impasse, and we will experience impasse many times in our lives. Why? One View Details

Keywords: by Martha Lagace

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America