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  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • 2013
  • Article

Non-Audit Services and Financial Reporting Quality: Evidence from 1978–1980

By: Kevin Koh, Shiva Rajgopal and Suraj Srinivasan
We provide evidence for the long-standing concern on auditor conflicts of interest from providing non-audit services (NAS) to audit clients by using rarely explored NAS fee data from 1978 to 1980. Using this earlier setting, we find cross-sectional evidence of improved... View Details
Keywords: Conflict of Interests; Financial Reporting; Accounting Audits; Knowledge Dissemination; Quality; Corporate Disclosure; Motivation and Incentives
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Koh, Kevin, Shiva Rajgopal, and Suraj Srinivasan. "Non-Audit Services and Financial Reporting Quality: Evidence from 1978–1980." Review of Accounting Studies 18, no. 1 (March 2013): 1–33.
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
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Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
  • October 2005 (Revised December 2006)
  • Case

Magazine Luiza: Building a Retail Model of "Courting the Poor"

By: Frances X. Frei and Ricardo Reisen de Pinho
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details
Keywords: Motivation and Incentives; Information Technology; Income; Innovation and Management; Success; Customer Focus and Relationships; Credit; Retail Industry; Brazil
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Frei, Frances X., and Ricardo Reisen de Pinho. Magazine Luiza: Building a Retail Model of "Courting the Poor". Harvard Business School Case 606-048, October 2005. (Revised December 2006.)
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

facilitated research investment in an area of significant social value, patents promoted disclosure. Our findings highlight the importance of complementarities between prize and patent-based incentives in the design of innovation... View Details
Keywords: Carmen Nobel
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

Preannouncements under Market Uncertainty Authors:Ofek, Elie, and Ozge Turut Publication:Marketing Science Abstract A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

Review, 2011 An abstract is unavailable at this time. Purchase the book: http://hbr.org/product/guide-to-managing-up-and-across/an/11126-PDF-ENG Empirical Observations on Incentives for Weight Loss Authors:Leslie John, George Lowenstein,... View Details
Keywords: Carmen Nobel
  • 27 Mar 2005
  • Research & Ideas

Should I Pay the Bribe?

been more salient than others. I've been surprised by how little progress we have made with the standard economic model of incentives (to fight corruption). For example, I don't think we could have predicted the little use we have for... View Details
Keywords: by Cynthia D. Churchwell
  • 07 Sep 2017
  • Blog Post

How One Organization Increased Their Internship Yield

performance is reviewed, what the incentive structures are – will be helpful. Yes, it takes time, but the extra effort is worthwhile.” At Corning, recruiters have turned inward to communicate outward. Kim Mosher, Corning’s Talent... View Details
Keywords: Manufacturing
  • April 2012 (Revised June 2012)
  • Case

HP Labs in Singapore

By: Willy Shih, Pankaj Agarwal and Christine Chi
When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details
Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore
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Shih, Willy, Pankaj Agarwal, and Christine Chi. "HP Labs in Singapore." Harvard Business School Case 612-080, April 2012. (Revised June 2012.)
  • December 2012
  • Article

Evidence on the Use of Unverifiable Estimates in Required Goodwill Impairment

By: Karthik Ramanna and Ross L. Watts
SFAS 142 requires managers to estimate the current fair value of goodwill to determine goodwill write-offs. In promulgating the standard, the FASB predicted managers will, on average, use the fair value estimates to convey private information on future cash flows. The... View Details
Keywords: Goodwill Impairment; Fair-value Accounting; FASB; SFAS 142; Fair Value Accounting; Standards; Cash Flow; Agency Theory; Motivation and Incentives; Forecasting and Prediction; Goodwill Accounting
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Ramanna, Karthik, and Ross L. Watts. "Evidence on the Use of Unverifiable Estimates in Required Goodwill Impairment." Review of Accounting Studies 17, no. 4 (December 2012): 749–780.
  • February 2011 (Revised April 2012)
  • Teaching Note

Braddock Industries, Inc. (TN)

By: William E. Fruhan
Teaching Note for 211061. View Details
Keywords: Value Creation; Business and Shareholder Relations; Motivation and Incentives; Compensation and Benefits; Economics; Business Units; Performance Evaluation
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Fruhan, William E. "Braddock Industries, Inc. (TN)." Harvard Business School Teaching Note 211-069, February 2011. (Revised April 2012.)
  • December 2009
  • Article

Strategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match

By: Atila Abdulkadiroglu, Parag A. Pathak and Alvin E. Roth
The design of the New York City (NYC) High School match involved tradeoffs among efficiency, stability, and strategy-proofness that raise new theoretical questions. We analyze a model with indifferences—ties—in school preferences. Simulations with field data and the... View Details
Keywords: Decision Choices and Conditions; Secondary Education; Marketplace Matching; Performance Efficiency; Mathematical Methods; Motivation and Incentives; Strategy; Balance and Stability
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Abdulkadiroglu, Atila, Parag A. Pathak, and Alvin E. Roth. "Strategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match." American Economic Review 99, no. 5 (December 2009). (AER links to access the Appendix and Downloadable Data Set.)
  • 12 May 2009
  • First Look

First Look: May 12, 2009

Overly detailed contracts leave no room for spontaneous acts of kindness to create goodwill between parties; too-rigid contracts leave parties unable to respond to the unanticipated; and, strangely enough, incentives can end up being just... View Details
Keywords: Martha Lagace
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

markets have become more pervasive, firms have used them badly. Two, we have seen leaders substitute market-based incentives for judgment and for standards where they shouldn't. Three, we have seen governance institutions compromising... View Details
Keywords: by Kim B. Clark
  • 23 Jul 2013
  • First Look

First Look: July 23

and Yelp Review Fraud By: Luca, Michael, and Georgios Zervas Abstract—Review sites have become increasingly important sources of information for consumers. Because these reviews affect sales, businesses have the incentive to game the... View Details
Keywords: Anna Secino
  • 24 Apr 2012
  • First Look

First Look: April 24

in external auditing, and 6) auditing management information systems.   Working PapersEmployee Selection as a Control System Author:Dennis Campbell Abstract Theories from the economics, management control, and organizational behavior literatures predict that when it is... View Details
Keywords: Carmen Nobel
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

We propose and test a catering theory of nominal stock prices. The theory predicts that when investors place higher valuation on low-price firms, managers will maintain share prices at lower levels, and vice-versa. Using measures of time-varying catering View Details
Keywords: Martha Lagace
  • 13 Dec 2006
  • Research & Ideas

Improving Public Health for the Poor

School of Public Health, Project Antares aims to create a system for devising commercial incentives that provide affordable public health initiatives, or "interventions" in healthcare parlance. Examples of commercial high-impact... View Details
Keywords: by Martha Lagace; Health
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

accounting are very "sticky," suggesting there will need to be a strong set of actions and incentives to get us to truly comparable global accounting. The insights from the body of literature I just mentioned are important, but... View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
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