Publications

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

to the Secretary of Energy, US Department of Energy Gordon Jones , President, College of Western Idaho (CWI) Building the workforce is critical to scaling climate ventures, to valuation, and to public uptake of climate technologies both... View Details

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and View Details

Keywords: by Hong Luo and Alberto Galasso

25 Nov 2008
First Look

First Look: November 25, 2008

Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established View Details

Keywords: Martha Lagace

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

trend? Alan MacCormack: There are 3 main drivers. First, the complexity of products is increasing, in terms of the breadth and number of technologies they include. Cars send maintenance data wirelessly to dealerships; sneakers contain... View Details

Keywords: by Sean Silverthorne

December 2005
Case

IBM and Eclipse (A)

IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,... View Details

Keywords: Digital Platforms; Open Source Distribution; Cooperation; Adoption; Information Technology Industry; Information Technology Industry

Find at Harvard

2012
Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details

Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America

Read Now

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

25 Aug 2003
Research & Ideas

Why IT Does Matter

years, as society's insights on how to use the technology changed. It is worth noting that although these technologies mutated significantly (for trains, it meant moving from fifteen miles an hour to eighty... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

April 2019 (Revised February 2020)
Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy; Technology Industry; Technology Industry

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

more important than previously thought, says Ariel D. Stern, an assistant professor of business administration at Harvard Business School, where she is the Hellman Faculty Fellow in the Technology and Operations Management Unit. “Product... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

the relentless quest for adaptation and improvement in the so-called technology sectors seems to fuel the need for experimentation, the nature of experimentation in other sectors, including the high hazard/high reliability industries, may... View Details

Keywords: by James Heskett; Technology

March 2015 (Revised September 2016)
Technical Note

Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet

By: Feng Zhu and Aaron Smith

This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for... View Details

Keywords: Competition; Internet; Information Technology Industry; China

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

March 2022 (Revised November 2023)
Case

Doubling Down: Elon Musk's Big Bets in 2022

By: David Yoffie and Daniel Fisher

2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private... View Details

Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China

January 2023 (Revised January 2024)
Case

Digital Transformation at Tata Steel

By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani

T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details

Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

Associate Professor of Business Administration at Harvard Business School. “To our knowledge, ours is the first study to do that.” Total upheaval Over the past 25 years, the once-profitable newspaper industry has endured upheaval due to changing View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

analysis shows a global IP environment that leaves much to be desired. Despite these challenges, there are successful strategies to capture value from know-how and reputation by leveraging an array of IP tools. These View Details

Keywords: Sean Silverthorne

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details