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Show Results For
- All HBS Web
(4,248)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details
Keywords: by Dina Gerdeman
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
For-profit businesses have a common goal: create value for owners or shareholders by creating value for customers. It's a focus that must seem enviably straightforward from the perspective of nonprofit organizations and social enterprises... View Details
Keywords: by Julia Hanna
- Profile
Tony He
wanted a career with strong social impact. However, I was unsure about which field or kind of work would suit my interests. At HBS, I took courses about emerging markets, worked with a professor to conduct research in development... View Details
Keywords: Nonprofit / Government
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
- 01 Dec 1997
- News
Growing Together
Since its official launch four years ago, the School's Initiative on Social Enterprise has flourished, providing ever-greater support and know-how for HBS students, alumni, and nonprofit leaders who are keen on bringing their expertise to... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
- 01 Sep 2004
- News
A Market-Based Prescription
they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details
- 16 Feb 2011
- News
Healthy Growth
In charting IDEXX’s winning growth strategy, he says his HBS training and past experience in larger companies helped him “know what this company would look like as a bigger business.” Ayers particularly remembers first-year Marketing with... View Details
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
poor by removing the high cost of everything they need. Chu discussed the benefits and complexities of microfinance with Harvard Business School alumni on June 4, in a session titled "Microfinance: Harnessing the Market for View Details
Keywords: by Martha Lagace
- 12 May 2015
- News
A Flash of Insight
to lose faith in the rationality of the market and closed his fund. Next-step options, such as a CFO or director of corporate development position, filled his head as he left the top-floor co-op of the Brooklyn Heights town house where he... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
attracting the best professors and paying the professors as high as possible within our social model, we would be able to make a difference by having professors willing to learn as well as the students. “So it was a combination of what we... View Details
Keywords: Educational Services
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
found the whole thing perplexing. “We show that people are prone to sharing more information in the very context in which it's more dangerous to share.” "I didn't understand why people were putting all this information out there," says John, now an assistant professor... View Details
Keywords: by Carmen Nobel
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
gives some cash to two women in Harvard Square. The catch this time: Each of them must spend the money on someone else. "We've shown in our research that giving money to others actually does make people happier," says Norton, an associate professor of View Details
Keywords: by Carmen Nobel
- 07 Sep 2021
- News
One Degree of Difference
of the highly educated, Wallace says the move has boosted the company’s diversity, equity, and inclusion (DEI) efforts and turned into a competitive advantage. Ovia is among a handful of companies that are rethinking their screening process, for reasons that range from... View Details
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the opportunity we have to grow... View Details
Keywords: Dan Morrell
- 28 May 2019
- News
Alumni Achievement Awards 2019
of 1 percent of the US population. Fewer and fewer American citizens have any connection to the armed forces. A decade later, that’s still a huge concern for me.” Tracy P. Palandjian (MBA 1997) CEO and Cofounder, Social Finance Two... View Details