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Show Results For
- All HBS Web
(6,360)
- People (34)
- News (1,978)
- Research (2,774)
- Events (11)
- Multimedia (90)
- Faculty Publications (1,354)
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- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the messages you're sending. Are they the... View Details
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
innovation right now," even a surplus of technology, added Schreck. In Schreck's opinion, so much venture capital and corporate capital is pouring into technology for technology's sake, he said, that "the last thing a venture... View Details
Keywords: by Martha Lagace
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
important tasks with corporate clients, then, is figuring out what the right questions are. "Managers need to grasp something fundamental," he says. The ZMET method is modeled after some basic theories of the human mind. The list of these... View Details
Keywords: by Martha Lagace
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
regulatory requirements—thus preserving the legal right to keep operating the company. It also can mean preventing damage to the brand. Corporate investment in environmental sustainability can help the brand as well as the bottom line.... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
long-term innovation output rather than for private benefits. Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill Abstract—Worker View Details
Keywords: Dina Gerdeman
- 30 Jun 2015
- First Look
First Look: June 30, 2015
leaders focus on the few things that produce results and experiences for the right customers; (3) the best service operating strategies don't require tradeoffs, so leaders foster "both/and" thinking in designing winning... View Details
Keywords: Carmen Nobel
- 05 Jan 2010
- First Look
First Look: January 5
TarontsiHarvard Business School Case 710-002 In March 2009, the government of Iraq decided to hold its first oil field auctions. The auctions were for service contracts on the country's southern oil fields; the winner would obtain the View Details
Keywords: Martha Lagace
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
all, he’s someone we can all trust to always do the right thing.” However, romantic entanglements were part of Easterbrook’s story from the start. When the board appointed him CEO, they knew he had a relationship with a third-party... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
7, I argued that sponsors of large technical systems (including platform systems) must manage the modular structure of the system and property rights in a way that solves four inter-related problems: provide all essential functional... View Details
Keywords: Dina Gerdeman
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
created, of which 100 had already moved to the company's conventional R&D funnel. Thirty-four had been short-listed for further consideration. At least 10, if not more of these projects, would receive "landmark" funding running at an average of 1 million... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
many forms and that these are enabled by creativity and the right organizational flexibility and mindset. This abridged version of the case focuses on the choice of Jeopardy! as the development target and the approach taken by the... View Details
Keywords: Sean Silverthorne
- 11 Jan 2011
- First Look
First Look: Jan. 11
rationalizes contracts that give depositors the right to obtain funds on demand even when depositors intend to use these funds for consumption in the future. This is explained by depositor overoptimism regarding their own ability to... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
middle of the night), are you thinking about the right issues as you ponder how the future will change your business? The answers to these questions can be tough, and their full implications are not always immediately clear. I provide a... View Details
Keywords: Sean Silverthorne
- 11 Dec 2007
- First Look
First Look: December 11, 2007
This chapter proposes that patents are real options that allow holders of patents the right but not the obligation to sue others. We suggest that the likelihood of a patent's being litigated is positively associated with the value of the... View Details
Keywords: Martha Lagace
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
Still, getting executives across the far-flung Unilever organization to buy in to the ambitious USLP presented a challenge. (Footnotes in original text deleted.) Reprinted by permission of Harvard Business Review Press. Excerpted from Capitalism at Risk, Updated and... View Details
Keywords: by Martha Lagace
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
old vine vineyard, and has limited resources, he must decide if this is the right investment to make next. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718438-PDF-ENG Harvard Business School Case 718-496 General Motors and... View Details
Keywords: Sean Silverthorne
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
solutions, but which type of organization will take the lead on a patient-data integration system that enjoys widespread success: hospitals, insurance providers, medical equipment suppliers, consumer tech companies, or some other entity? View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
work, which in turn was made possible by widespread upheavals that occurred at the time—that did. The car was an enabler. Technologies seldom change culture by themselves; they might enable change in significant ways, yet without new ideas that question our sense of... View Details
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
the right appears to be more of a square than the one on the left, which looks longer and skinnier. Why bother taking out a ruler to measure the dimensions, since the difference is obvious? If this is what you think, you're wrong. Your... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 02 Jul 2024
- Book
Five Essential Elements to Build the Capital You Need to Lead
Copyright © 2024 by Archie L. Jones, Jr. Excerpted by permission of Forbes Books, an imprint of Advantage Media Group, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the... View Details
Keywords: by Dina Gerdeman