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  • All HBS Web  (10,336)
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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

videos received upwards of a million views each. CONCEPT: Offer the viewer privileged access to valuable content. EXAMPLE: Virgin Atlantic's sneak peek. Also in 2010, members of Virgin Atlantic's frequent-flyer program received an email... View Details
Keywords: by Carmen Nobel; Advertising
  • 19 Sep 2011
  • Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

state-by-state basis, and many have funds or other programs in place that could help policyholders get some form of reimbursement. "But these account for only a small part of the risk; the rest is kind of gray," says Froot.... View Details
Keywords: by Maggie Starvish; Financial Services
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Persistence By: Gallani, Susanna Abstract—Organizations often introduce temporary incentive programs with a view of establishing long lasting behaviors. Monetary payoffs are awarded upon achievement of team goals, which measure the... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

AndrewsHarvard Business School Case 812-004 Toward the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at... View Details
Keywords: Sean Silverthorne
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

the productivity of busy professionals. For workplace settings devoid of perks, small non-cash rewards like access to valuable online classes or fitness programs can also contribute to well-being. Other non-cash rewards, such as notes of... View Details
Keywords: by Dina Gerdeman
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

315-003 Nokia's Bridge Program: Outcome and Results (B) Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60%... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime... View Details
Keywords: Martha Lagace
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

implications for the efficient targeting of social programs more generally. A key issue in this debate is whether higher purchase prices lead to more intensive product use and, therefore, greater health benefits. We present results from... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

another law firm. It is in this way, AG hopes to increase its position with its larger clients. AG has also developed a very systematic program for identifying and serving its key clients, developed in collaboration with Cranfield School... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2016
  • First Look

March 15, 2016

exploration. One of the agency’s main mechanisms for this shift of activities was its Commercial Crew Development program (CCDev), a multi-phase initiative launched in 2009. Blue participated in the first two rounds of CCDev, and by all... View Details
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

work. We then describe how key elements of this approach can be incorporated into Organizational Behavior doctoral programs to help students produce research that is both rigorous and relevant. This approach can help faculty and doctoral... View Details
Keywords: Martha Lagace
  • 20 May 2008
  • First Look

First Look: May 20, 2008

Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details
Keywords: Martha Lagace
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

program for native Malays that had alleviated racial tensions and reduced inter-racial income inequality over the previous 40 years though, some argued, at the cost of fostering corruption. Purchase this... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

hours to the public good. However, the organization has been struggling to keep both The 1% Program and its own design initiatives integrated and reinforcing each other in creating social and professional change. Should Public split into... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

Recovery and Reinvestment Act of 2009 included the Health Information Technology for Economic and Clinical Health (HITECH) Act, a $25.9 billion program that prompted many hopeful startups to flood the market. But Feeley says the industry... View Details
Keywords: by Carmen Nobel; Health
  • 17 Jun 2014
  • First Look

First Look: June 17

the Program on Negotiation, an interuniversity consortium of Harvard, MIT, and Tufts that is based at the Harvard Law School. Summaries of several of Koh's negotiations are presented in order to stimulate further research and analysis.... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2013
  • First Look

First Look: April 23

turn to the International Monetary Fund (IMF) for balance-of-payments support. Over the 1980s and early 1990s, the unpopular policy conditions associated with IMF loan programs made the Fund a lightning rod for criticism over Jamaica's... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

Hellman, and Ilkin IlyaszadeHarvard Business School Case 811-100 The case study provides an overview of the angel investment practices and describes government policies towards angel and venture capital investing in British Columbia, Canada. It focuses in particular on... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

powerful, but in a centralized, technocratic system, will be very powerful, because somebody has to do the research that informs all of this. The final group is the human resource people in corporations. They turn to limiting the choice of health care View Details
Keywords: by Sean Silverthorne; Health
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