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  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
Related
  • 03 Nov 2015
  • News

Harvard Business School Names New Cohort of Entrepreneurs-in-Residence

  • 17 Aug 2011
  • News

Businesses Don't Really Care About You

  • 28 Apr 2020
  • News

"Leaders Are Created in Crisis. You Can Be One of Them. "

  • 08 Aug 2018
  • News

Open floorplans aren’t just annoying. They make us interact less.

  • 18 Apr 2025
  • Video

HBS Alumni Career Video | Andy Klump (MBA 2003)

  • 19 Dec 2011
  • News

Anthony J. Mayo: An Interview by Bob Morris

  • 16 Jan 2019
  • News

How to Make Any Business Trip Less Boring

  • 18 Jan 2022
  • Video

Professor Bob Kaplan: Origins

  • 21 Mar 2018
  • News

These Women Could Be the Tech Industry's Next Great CEOs

  • January 2017 (Revised March 2021)
  • Case

Fitbit

By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
Keywords: Wearable Sensors; Smart Watches In Health Care; Google Acquisition; Health Care and Treatment; Information Technology; Acquisition
Related
  • October 2009 (Revised August 2013)
  • Case

Carolina for Kibera

By: Kathleen L. McGinn and Cailin B. Hammer
A growing NGO based in Kibera, Nairobi, Kenya, is facing a complete change in leadership as the founders step back. At the same time, a $1 million grant presents new opportunities and challenges. View Details
Keywords: Developing Countries and Economies; Negotiation; Organizational Change and Adaptation; Non-Governmental Organizations; Power and Influence; Nairobi; North Carolina
Related
  • 25 Dec 2021
  • News

In a Turbulent Time, Baby Boomers Are Set to Pass Unprecedented Wealth to Younger Generations

  • 18 Dec 2020
  • News

HBS and ELC Team Up to Build Pipeline of Black Executives

  • Clubs

Consulting for Impact Club

Keywords: Consulting
  • 06 Sep 2019
  • News

Walmart CEO's decision on guns is the kind of corporate courage we need

  • 21 Sep 2015
  • Book

What It Takes to Learn to Be a Leader

Keywords: by Roberta Holland
  • 26 Oct 2020
  • News

How to lead in a crisis

  • 14 Aug 2024
  • Video

DEI: A strategic imperative for business

  • 12 Nov 2019
  • Video

Kiran Mazumdar-Shaw

Kiran Mazumdar-Shaw, Chairperson and Managing Director of Biocon, India’s largest biopharmaceutical company, discusses her ambition to promote women’s careers, noting that although 30 per cent of company... View Details