Publications

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

March 1997 (Revised October 2017)
Case

Hospital Equipment Corporation

By: Clayton M. Christensen and Rory McDonald

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that... View Details

Keywords: Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States

2012
Other Unpublished Work

Measuring Shared Value: How to Unlock Value by Linking Business and Social Results

By: Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke and Elizabeth Hawkins

Measuring shared value allows companies to maximize opportunities for innovation, growth, and social impact at scale. This article explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with... View Details

Keywords: Society

Read Now

August 1996 (Revised October 2003)
Case

NutraSweet in China (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B). View Details

Keywords: Marketing Strategy; Product Launch; Product; Familiarity; Commercialization; China

24 Sep 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

This year the theme of Climate Week is highlighting what businesses and governments can do to meet their climate targets. In that spirit, we have reached out to recent alums working in the climate space and asked them the following, “What... View Details

April 2013
Teaching Plan

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia

In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details

Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom

04 Feb 2019
Working Paper Summaries

Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

Keywords: by Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King, and Auden Schendler

30 Jan 2020
News

‘A Supercenter for health’: Walmart places a big bet on cheaper, less intimidating primary care

23 Feb 2017
Video

The HBS Leadership Fellows Program

February 2007 (Revised August 2007)
Case

Urban Video Game Academy: Getting in the Game

By: Lynda M. Applegate and Susan Saltrick

Urban Video Game Academy was founded to enhance the academic and career prospects of urban youth. How will its founder grow it into a sustainable business? Provides an opportunity to discuss the challenges of social entrepreneurship and how to create a sustainable... View Details

Keywords: Social Entrepreneurship; Business Model; Social Enterprise; Change Management; Education; Education Industry; Video Game Industry

This interview features Dr. Shah's views on the connection between Corporate Social Responsibility and Livelihood Creation in India. Through examples and anecdotes, he emphasizes how livelihood creation through skills training and social entrepreneurship can be a... View Details

Clubs

Management Consulting Club

Keywords: Consulting

Video

Louisa Mojela & Gloria Serobe

Gloria Serobe, Co-Founder and Group Chief Executive Officer of WIPHOLD, outlines the founding vision for the Black women-owned investment company in 1994, as opportunities in business remained largely unavailable to women in South Africa despite having recently become... View Details

12 PM – 1 PM EDT, 10 May 2023
Webinars: Career

How to Recession-Proof Your Career

LinkedIn's former head of Education Marketing joins CPD to share expert knowledge on surviving an economic downturn, including information on how recruiters hire in the midst of a recession, ensuring your LinkedIn profile is ready for a change in the market, and how to... View Details

October 2020 (Revised December 2020)
Case

Investing at Pivotal Ventures

By: Emil N. Siriwardane, Emily R. McComb and Eren Kuzucu

Launched in 2015 by Melinda Gates, co-chair of the Bill & Melinda Gates Foundation, Pivotal Ventures is an investment and incubation company. The company aims to support and promote transformational ideas, people and organizations, and advance social progress for women... View Details

Keywords: Investment; Management; Mission and Purpose; Venture Capital

September 2020
Case

Summit Partners: Independent Vetcare

By: Victoria Ivashina and Terrence Shu

This case follows Summit Partners, a leading growth equity firm, as it evaluates an investment opportunity in IVC, a veterinary care group in the U.K. market. The case allows students to articulate and evaluate the investment thesis of this transaction. Additionally,... View Details

Keywords: Growth Equity; Investment Evaluation; Private Equity; Investment; Decision Making; Valuation