Publications

01 Jun 2005
News

Power Couple

become today’s mass media. Sarnoff, who works closely with Random House chairman and CEO Peter Olson (MBA ’76), is, among other priorities, helping to position the publisher in the digital arena, including wireless-content distribution.... View Details

Keywords: Arts, Entertainment; Broadcasting (except Internet); Information; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

where the culture is thought by management to be one of the organization's strengths. A case in point is Critical Mass, a 24-year-old digital experience design agency based in Calgary, Canada, with 950 employees employed in 12 offices... View Details

Keywords: by James Heskett

Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources Digital Accessibility View Details

Web

2024 Reunion Presentations - Alumni

Future of Entertainment, Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few... View Details

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John

Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness

Find at Harvard

Read Now

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

October 2020 (Revised August 2022)
Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang

In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details

Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

billion in seven trading days. One business columnist had proposed the creation of a federal Digital Protection Agency, whose job would be to “clean up toxic data spills, educate the public, and calibrate and levy fines.” Social media had... View Details

Keywords: by James Heskett; Web Services; Information Technology

Web

Recruiting Partners - Health Care

Michigan Hospitals and Health Centers University of Pennsylvania Health System V Vecna Technologies Ventana Medical Systems, Inc. Visiting Nurse Service of NY Vizient W Wellcare Health Plans, Inc. Withings - Digital Health Z Zimmer Inc.... View Details

Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

the Required Curriculum. 2015 Alberto F. Cavallo : Named Douglas Drane Career Development Chair in Information Technology and Management at MIT Sloan School of Management, 2015–2018. Alberto F. Cavallo : Received a National Bureau of Economic Research (NBER) Economics... View Details

Portrait Project

Aman Kumar

being alive. And for the times we choose to forge ahead, we make the rules. The structures we are empowered and constrained by are designed only by people, and thus can be improved by other people. I choose to spend my life where these norms and institutions are still... View Details

20 Sep 2019
Research & Ideas

Solving the Riddle of How Companies Grow Over Time

happen for some companies, even while it is rare overall. “The firms that grow persistently are in fact, few and far between,” he says. In addition, persistent growth didn’t necessarily mean sustainable growth during the length of the data sample. Take computer giant... View Details

Keywords: by Michael Blanding; Manufacturing

Web

Ellen Desmarais | About

high-impact growth initiatives in global media and learning companies such as McGraw-Hill Education, The Wall Street Journal, and Getty Images. As Managing Director, Digital Strategy, she modernized HBP Education group’s approach to... View Details

Profile

Ignacio Lartirigoyen

agribusiness in the U.S. through his upcoming role with Bayer/Monsanto in St. Louis, where he will be part of a team focusing on digital innovation. "Eventually," he says, "I'd like to return to Latin America as a leader in... View Details

Keywords: Financial Services

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States