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  • Research Summary

Teaching and Research Interests

Professor Morris is highly regarded for his research on social judgment, the study of how people make sense of events observed in their environment (both internal and external to their work settings). One of his main emphases is on the effects of cross-cultural... View Details
  • January 2018 (Revised February 2018)
  • Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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Ofek, Elie, and Olivier Toubia. Conjoint Analysis: Online Tutorial. Harvard Business School Tutorial 514-712, April 2014.
  • 2022
  • Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details
Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.

    Eugene F. Soltes

    Eugene Soltes is a Professor of Business Administration at Harvard Business School where his work focuses on corporate integrity and risk management. His research utilizes data analytics to identify organizational cultures and compliance systems that can effectively... View Details

    • August 2004
    • Case

    Microsoft.NET (Abridged)

    By: Alan D. MacCormack and Kerry Herman
    Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
    Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms
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    MacCormack, Alan D., and Kerry Herman. "Microsoft.NET (Abridged)." Harvard Business School Case 605-025, August 2004.
    • 1989
    • Article

    The Creative Environment Scales: The Work Environment Inventory

    By: T. M. Amabile and N. Gryskiewicz
    The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
    Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques
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    Amabile, T. M., and N. Gryskiewicz. "The Creative Environment Scales: The Work Environment Inventory." Creativity Research Journal 2 (1989): 231–254.
    • March 1976 (Revised June 1993)
    • Case

    Communications Satellite Corp.

    Describes the FCC hearings which were designed to determine Comsat's cost of equity. Comsat's risks are examined, and expert testimony is given. Objective of the case is to estimate Comsat's cost of equity. View Details
    Keywords: Government Administration; Equity; Telecommunications Industry; United States
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    Mullins, David W., Jr. "Communications Satellite Corp." Harvard Business School Case 276-195, March 1976. (Revised June 1993.)
    • 2021
    • Working Paper

    Deep Learning for Two-Sided Matching

    By: Sai Srivatsa Ravindranatha, Zhe Feng, Shira Li, Jonathan Ma, Scott Duke Kominers and David Parkes
    We initiate the use of a multi-layer neural network to model two-sided matching and to explore the design space between strategy-proofness and stability. It is well known that both properties cannot be achieved simultaneously but the efficient frontier in this design... View Details
    Keywords: Strategy-proofness; Deep Learning; Two-Sided Platforms; Marketplace Matching; Balance and Stability
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    Srivatsa Ravindranatha, Sai, Zhe Feng, Shira Li, Jonathan Ma, Scott Duke Kominers, and David Parkes. "Deep Learning for Two-Sided Matching." Working Paper, July 2021.
    • January 2019
    • Case

    King Abdullah Economic City: Population Drivers and Cash Flow

    By: John D. Macomber
    CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers; planning infrastructure investment and return; attracting multinationals; and... View Details
    Keywords: Urban Development; Infrastructure; Project Finance; Resource Allocation; Decision Making; City; Real Estate Industry; Saudi Arabia
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    Macomber, John D. "King Abdullah Economic City: Population Drivers and Cash Flow." Harvard Business School Case 219-079, January 2019.
    • March 2008 (Revised November 2008)
    • Case

    Databank in Africa

    By: Jordan Siegel and Yi Kwan Chu
    This case tackles issues of regional strategy and strategic institutional arbitrage. Databank is a financial services firm designing its regional strategy for Africa and seeking to benefit from institutional arbitrage. View Details
    Keywords: Developing Countries and Economies; Local Range; Emerging Markets; Service Operations; Business Strategy; Financial Services Industry; Africa
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    Siegel, Jordan, and Yi Kwan Chu. "Databank in Africa." Harvard Business School Case 708-478, March 2008. (Revised November 2008.)
    • November 1990 (Revised January 2008)
    • Case

    Regency Plaza

    By: William J. Poorvu and Richard E Crum
    Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details
    Keywords: Buildings and Facilities; Design; Construction; Housing; Management Practices and Processes; Projects; Luxury; Real Estate Industry
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    Poorvu, William J., and Richard E Crum. "Regency Plaza." Harvard Business School Case 391-021, November 1990. (Revised January 2008.)
    • July 1993 (Revised September 1995)
    • Supplement

    Block 16: Indigenous Peoples' Perspective

    By: Malcolm S. Salter and Susan E.A. Hall
    Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the indigenous people's perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian indigenous people. View Details
    Keywords: Perspective; Ethnicity
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    Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Indigenous Peoples' Perspective." Harvard Business School Supplement 394-003, July 1993. (Revised September 1995.)
    • February 1997 (Revised January 2002)
    • Case

    Launching the BMW Z3 Roadster

    By: Robert J. Dolan and Susan M. Fournier
    James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
    Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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    Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
    • August 9, 2022
    • Article

    Preparing Sales for a Changing Economy: Part 1

    By: Frank V. Cespedes
    Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details
    Keywords: Return On Investment; Sales; Training
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    Cespedes, Frank V. "Preparing Sales for a Changing Economy: Part 1." TrainingIndustry.com (August 9, 2022).
    • Teaching Interest

    Senior Executive Leadership Program, India (SELPI)

    By: Sunil Gupta
    India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.

    Related link: View Details

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels & motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
      • November 1984 (Revised March 1999)
      • Case

      Mayers Tap, Inc. (A)

      Mayers Tap, Inc. has a poorly designed cost accounting system and is in the process of redesigning it. This case provides background details for the rest of the Mayers Tap, Inc. series. View Details
      Keywords: Management Systems
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      Cooper, Robin. "Mayers Tap, Inc. (A)." Harvard Business School Case 185-024, November 1984. (Revised March 1999.)
      • Research Summary

      Relationship Marketing Practice

      Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details

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