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  • All HBS Web  (9,880)
    • People  (21)
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    • Research  (5,987)
    • Events  (47)
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  • 22 Oct 2014
  • News

Aligning Strategy and Sales with Frank Cespedes

  • May 2017
  • Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details
Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry
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Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
  • July 2010
  • Case

Monmouth, Inc.

By: Thomas R. Piper and Heide Abelli
The management of Monmouth Inc. is considering whether to acquire the Robertson Tool Company and the value and form that the acquisition should take. Value can be assessed using a variety of approaches including a DCF with WACC analysis, impact on EPS and market... View Details
Keywords: Competitive Bidding; Forecasting; Stock Offerings; Mergers & Acquisitions; Margins; Stocks; Valuation; Mergers and Acquisitions; Forecasting and Prediction; Bids and Bidding; Manufacturing Industry; Consumer Products Industry
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Piper, Thomas R., and Heide Abelli. "Monmouth, Inc." Harvard Business School Brief Case 104-226, July 2010.
  • 03 Oct 2013
  • News

This season, the Bruins are the ticket

    Malcolm P. Baker

    Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

    His research is in the... View Details

    Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation
    • 17 Dec 2019
    • News

    Under Pressure, OXXO Rethinks the Convenience Store

    • February 2018 (Revised June 2021)
    • Case

    New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

    By: Charles C.Y. Wang and Kyle Thomas
    This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details
    Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Financial Services Industry; Information Technology Industry; North America; Tennessee
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    Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
    • Nov 2014
    • Report

    Bridge the Gap: Rebuilding America's Middle Skills

    The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the... View Details
    • March 2016 (Revised November 2021)
    • Teaching Note

    T-Mobile in 2013: The Un-Carrier

    By: John Beshears and Francesca Gino
    By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
    Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States
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    Beshears, John, and Francesca Gino. "T-Mobile in 2013: The Un-Carrier." Harvard Business School Teaching Note 916-048, March 2016. (Revised November 2021.)
    • 2012
    • Case

    Beyondsoft Co., Ltd. (B)

    By: F. Warren McFarlan, Donghong Li and Hong Zhang
    The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
    Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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    McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
    • October 1998 (Revised August 1999)
    • Case

    Amazon.com--Going Public

    By: William A. Sahlman and Laurence E. Katz
    Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of... View Details
    Keywords: Going Public; Risk and Uncertainty; Business Model; Financial Strategy; Business Strategy; Initial Public Offering; Electronics Industry; Retail Industry
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    Sahlman, William A., and Laurence E. Katz. "Amazon.com--Going Public." Harvard Business School Case 899-003, October 1998. (Revised August 1999.)
    • 02 Dec 2021
    • News

    Harvard’s Dr. Frank Cespedes as a Guest Speaker at WU on Salesperson Performance and Compensation

    • 30 Jan 2024
    • Cold Call Podcast

    Can Second-Generation Ethanol Production Help Decarbonize the World?

    Keywords: Re: Gunnar Trumbull; Energy
    • September 1993 (Revised July 1995)
    • Background Note

    Public Policy and the Manager: Conceptual Framework

    By: Willis M. Emmons III
    Government intervention in markets may have significant effects--both positive and negative--on a firm's strategic options and its performance outcomes. Thus the ability to analyze the origins, implications, and dynamics of public policy is a critical managerial skill... View Details
    Keywords: Policy; Management Skills; Government and Politics; Adoption; Business Strategy; Performance Evaluation; Economic Systems
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    Emmons, Willis M., III. "Public Policy and the Manager: Conceptual Framework." Harvard Business School Background Note 794-028, September 1993. (Revised July 1995.)
    • June 2004 (Revised November 2004)
    • Case

    Acorda Therapeutics: Rebuilding the Spinal Cord

    Acorda is an early-stage life science start-up with a promising product that is close to reaching the market (Phase III clinical trials). The company is grappling with how to expand its portfolio of molecules to make the business more sustainable. It faces classic... View Details
    Keywords: Decision Making; Science-Based Business; Health Testing and Trials; Business Startups; Product Development; Biotechnology Industry
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    Enriquez-Cabot, Juan, Jonathan West, Marina Kolesnik, and Fiona Murray. "Acorda Therapeutics: Rebuilding the Spinal Cord." Harvard Business School Case 604-014, June 2004. (Revised November 2004.)
    • 11 Jun 2013
    • News

    For companies to grow, they have to sell you more

    • 26 Feb 2010
    • News

    Admit it: You're in denial

    • September 2018 (Revised August 2019)
    • Case

    The Progressive Corporation, 2018

    By: John R. Wells and Benjamin Weinstock
    In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent... View Details
    Keywords: Insurance Companies; Strategic Analysis; Strategic Decisions; Customer Acquisition; Customer Experience; Customer Lifetime Value; Policy Implementation; Competitors; Auto Insurance; Vehicle; Progressive; Allstate; State Farm; GEICO; Implementation; Insurance; Customer Value and Value Chain; Growth Management; Competitive Strategy; Insurance Industry
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    Wells, John R., and Benjamin Weinstock. "The Progressive Corporation, 2019." Harvard Business School Case 719-413, September 2018. (Revised August 2019.)
    • June 2013 (Revised August 2020)
    • Case

    Bonnie Road

    By: Arthur I Segel, John H. Vogel, Jr. and Lisa Strope
    Victor Alexander was intrigued by the packet of papers that lay in front of him. The papers comprised a brochure that Garden State Bank had put together in an effort to sell the Bonnie Road Distribution Center in Somerset, New Jersey, for $9.7 million. It was April... View Details
    Keywords: Real Estate; Investment; Acquisition; Buildings and Facilities; Property; Partners and Partnerships; Decision Choices and Conditions; Distribution Industry; Real Estate Industry; Texas
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    Segel, Arthur I., John H. Vogel, Jr., and Lisa Strope. "Bonnie Road." Harvard Business School Case 813-186, June 2013. (Revised August 2020.)
    • 09 May 2017
    • First Look

    New Research and Ideas, May 9

    case:https://cb.hbsp.harvard.edu/cbmp/product/517103-PDF-ENG Harvard Business School Case 517-095 Kameda Seika: Cracking the U.S. Market In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult... View Details
    Keywords: Sean Silverthorne
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