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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 30 Apr 2018
- Blog Post
Reflecting on AASU50: Advancing African American Business Leadership
M. Fudge, Former Chairman and CEO of Young & Rubicam Brands; Bozoma Saint John, Chief Brand Officer of Uber; and Richelieu Dennis, Founder CEO, View Details
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th... View Details
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog... View Details
Keywords: Martha Lagace
- June 2009 (Revised November 2010)
- Case
HTC Corp. in 2009
By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide... View Details
Keywords: Consumer Products / Retail
- Career Coach
Shub Chhokra
Having worked across all these industries, Shub can provide insight on how these industries recruit, personal brand positioning, cover letter/resume reviews, career visioning/mapping, and interview prep. He... View Details
- November 1998 (Revised July 1999)
- Case
Merrill Lynch's Acquisition of Mercury Asset Management
By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details
Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom
Perold, Andre F., Imran Ahmed, and Randolph B Altschuler. "Merrill Lynch's Acquisition of Mercury Asset Management." Harvard Business School Case 299-005, November 1998. (Revised July 1999.)
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few... View Details
- December 22, 2023
- Article
How NFTs Will Make a Comeback in 2024
By: Scott Duke Kominers and Steve Kaczynski
NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details
Kominers, Scott Duke, and Steve Kaczynski. "How NFTs Will Make a Comeback in 2024." Consensus Magazine (December 22, 2023).
- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
political party is to show that you’re willing to take outlandish stances that will brand you as a supporter,” explains Jordan. Could the logic of what academics call “costly signaling” create a perverse incentive to spread fake news,... View Details
Keywords: by Avery Forman
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
"national" (e.g., brand) and "local" (e.g., retail) advertising. The informative applies to local advertising by retailers to inform consumers about availability and price. On the other... View Details
Keywords: by Manda Salls
- December 2010
- Teaching Note
VeeV on the Rocks? (TN)
By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
Teaching Note for 410006. View Details
- 01 Jun 2017
- Blog Post
How To Partner With a Club: Engage With Club Leaders
mission will assist in building your brand awareness to industry-based clubs, and create a synergy to coincide with your hiring needs. View a full list of HBS career-related student clubs View Details
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- January 2011
- Supplement
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007
By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom
Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011.
- 01 Sep 2010
- News
Dare to be Different
table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind of seamlessness in the... View Details