Publications

May 1995 (Revised February 1996)
Case

Phillips Petroleum Co. and Norwegian Oil Policy

By: Willis M. Emmons III and Atte Almas

Keywords: Business and Government Relations; Energy; Policy; Energy Industry; Norway

April 1995 (Revised August 1995)
Case

World Trade Organization, The: Toward Free Trade or World Bureaucracy?

By: George C. Lodge and Jack High

In January 1995, the General Agreement on Tariffs and Trade (GATT) evolved into the World Trade Organization (WTO), which faced the task of implementing the recently approved Uruguay Round of international trade agreements. This case describes the development of GATT,... View Details

Keywords: Trade; Agreements and Arrangements; Negotiation Process; Business and Government Relations

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion

spring 1995
Article

Moral Hazard in Repeated Professional Partnership

By: V.G. Narayanan

Keywords: Partners and Partnerships

March 1995 (Revised April 1995)
Case

UAL Corporation

By: Stuart C. Gilson and Jeremy Cott

In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details

Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States

March 1995 (Revised September 1997)
Case

Datavision (A)

By: Michael Beer and Gregory C. Rogers

Depicts a "team-building" intervention by an organizational consultant at a small computer company. View Details

Keywords: Employees; Groups and Teams; Social and Collaborative Networks; Computer Industry

March 1995 (Revised August 1995)
Supplement

Datavision (C)

By: Michael Beer and Gregory C. Rogers

Describes the events to follow Datavision (A) and (B). Covers the aftermath of two previous team-building meetings and leaves off with the protagonist struggling with how to proceed. View Details

Keywords: Employees; Problems and Challenges; Groups and Teams; Social and Collaborative Networks; Computer Industry

1995
Book

Strategic Alliances: An Entrepreneurial Approach to Globalization

By: M. Y. Yoshino and S. Rangan

Keywords: Alliances; Entrepreneurship; Globalization

February 1995
Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell

Teaching Note for (9-593-111). View Details

Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

February 1995
Article

Does Familiarity Breed Trust? The Implications of Repeated Ties on Contractual Choice in Alliances

By: Ranjay Gulati

Keywords: Trust; Contracts; Decision Choices and Conditions; Alliances

January 1995
Case

Controlling International Oil (B): The Rise and Fall of OPEC

By: Debora L. Spar and Richard H.K. Vietor

Keywords: Business and Government Relations; Energy Industry

January 1995 (Revised March 1995)
Supplement

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details

Keywords: Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

1995
Chapter

Diversity, Social Indentity, and Performance: Emergent Social Dynamics in Cross-functional Teams

By: G. Northcraft, J. Polzer, M. Neale and R. Kramer

Keywords: Groups and Teams; Identity; Performance; Diversity

winter 1995
Article

How to Manage an IT Outsourcing Alliance

By: F. W. McFarlan and R. L. Nolan

Keywords: Management; Job Cuts and Outsourcing; Information Technology; Alliances