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  • February 2000 (Revised March 2004)
  • Case

Venture Law Group (A)

By: Thomas J. DeLong, Ashish Nanda and Scott D Landry
Craig Johnson, Venture Law Group's (VLG) chairman, founded VLG in 1993 with a goal of "zero voluntary turnover." In late 1998, Johnson faces the departure of three important partners, prompting himself to ask what VLG can do in the midst of an "economic hurricane" that... View Details
Keywords: Business Model; Customer Relationship Management; Partners and Partnerships; Retention; Legal Services Industry
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DeLong, Thomas J., Ashish Nanda, and Scott D Landry. "Venture Law Group (A)." Harvard Business School Case 800-065, February 2000. (Revised March 2004.)
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

her course for Harvard MBA students, Managing Service Operations, which explores interactions between firms and customers. Defy Conventional Wisdom Commerce Bank entered a mature industry where the overall level of customer satisfaction... View Details
Keywords: by Martha Lagace
  • 22 Feb 2022
  • News

Addressing The Financial Security Gap

me. This isn’t my money—this is my mother’s money, and her neighbor’s money. We’re managing people’s savings, and we need to do the best job we can because every penny matters.” FINANCE AND THE ECONOMIC RECOVERY Q&A: The Post-Pandemic... View Details
Keywords: Jennifer Gillespie
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

established companies can also be a source of salvation: disruptive change. Applegate should know. Her current research and teaching focus on the challenges of building new ventures and leading radical business innovation in the face of... View Details
Keywords: by Lynda M. Applegate
  • Web

Dan Hall Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results An Uncommon Summer: Project Management at an Education Non-Profit Dan Hall 12 Sep 2019... View Details
  • 06 Dec 2021
  • News

Rescue & Recovery

2018, the organization announced a new ethics policy, so Culver Humphrey came forward with her story once again. Leadership rebuffed her a second time, so she met with the Oregonian. Team members were stunned by what they read. For many, including the NGO’s View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • January 2023
  • Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
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Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
  • September 2020 (Revised July 2022)
  • Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
  • 2000
  • Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
  • 01 Dec 2018
  • News

A Force for Good

achievements and volunteer roles. The result is a hiring process that is more fair, and one that helps companies access talent that they are excited about. “For too long, we’ve depended on degrees as proxies for competence and capability. It’s high time to bring the... View Details
  • January 2000
  • Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry
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Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
  • 01 Jun 2008
  • News

Immersion Program Digs Deep

see what was behind all the newspaper stories.” Post-HBS, Vitkauskas will work as a vice president in the London office of Summit Partners and focus on the markets of Central and Eastern Europe. “The immersion was an amazing way to get... View Details
Keywords: immersion; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • Article

Adding Value by Talking More

By: Robert S. Kaplan, Derek A. Haas and Jonathan Warsh
The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking, for which they are reimbursed poorly or not at all. New value-based reimbursement models, however,... View Details
Keywords: Value Creation; Cost Management; Health Care and Treatment; Customer Focus and Relationships; Health Industry
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Kaplan, Robert S., Derek A. Haas, and Jonathan Warsh. "Adding Value by Talking More." New England Journal of Medicine 375, no. 20 (November 17, 2016): 1918–1920.
  • November 1989 (Revised February 1992)
  • Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
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Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
  • Profile

Tiffany Niver

technology and pushing forward the envelope and innovation in consumer-facing technology businesses. I also think that HBS makes us think about our broader legacy and the ways we will push forward issues and agendas outside of our careers. Personally, I look forward to... View Details
Keywords: Technology; Retail; Consulting
  • February 2016
  • Supplement

The Maggi Noodle Safety Crisis in India (C)

By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details
Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi
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Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (C)." Harvard Business School Supplement 116-038, February 2016.
  • 16 May 2005
  • Research & Ideas

Confronting the Reality of Web Services

What's next for Web services? In his case summary "Will Web Services Really Transform Collaboration?" published in the Winter 2005 edition of MIT Sloan Management Review, HBS associate professor Andrew P. McAfee argues that the... View Details
Keywords: by Sara Grant
  • 09 Sep 2024
  • News

Basket Chase

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. On this episode, we’re featuring an excerpt from a new HBS podcast called Think Big, Buy Small. The show is hosted by Professors Richard Ruback and Royce Yudkoff... View Details
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

ticketing, the airline maintains a relatively young fleet of Boeing 737s — and no other models — to save money, increase reliability, and boost efficiencies since pilots and crews need only focus on the requirements of a single type of... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • Profile

Sheila Marcelo

money for college. “I was the eighth employee, and I consider that period my general management tour of duty,” says Marcelo, who found enthusiastic mentors at the young company and was soon asked to join the View Details
Keywords: Entrepreneurship; Technology; Services
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