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  • All HBS Web  (7,662)
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  • August 2009 (Revised August 2012)
  • Case

Cabot Pharmaceuticals, Inc.

By: Frank V. Cespedes and John T. Gourville
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details
Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry
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Cespedes, Frank V., and John T. Gourville. "Cabot Pharmaceuticals, Inc." Harvard Business School Case 510-030, August 2009. (Revised August 2012.)
  • 27 Apr 2015
  • News

Science Shows Humblebragging Doesn’t Even Work

  • 09 Mar 2018
  • News

Want to Hear a Great Leader In Action? They Will Often Say These 3 Things

  • 12 Nov 2015
  • Blog Post

3 Facts About HBS Discussion Groups

Reading cases is an integral part of the HBS experience. The case method was pioneered at HBS, and 80% of the cases published each year are written by HBS faculty members. By... View Details
  • September 1989 (Revised July 1992)
  • Case

Pepsi-Cola U.S. Beverages (A)

Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing... View Details
Keywords: Business Organization; Organizational Design; Food and Beverage Industry
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Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (A)." Harvard Business School Case 390-034, September 1989. (Revised July 1992.)
  • 29 Mar 2013
  • News

Rehiring Retirees as Consultants Is Bad Business

  • 19 Nov 2010
  • News

GM has smooth ride in return to Wall Street

  • 08 Aug 2020
  • News

5 Questions with Stuart Gilson: Creating Firm Value

  • June 2018 (Revised January 2020)
  • Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
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Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

crisis), they are relieved to find their superiors more tolerant of their questions and mistakes than they had expected. Purchase this article: http://www.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0701D What to Ask View Details
Keywords: Martha Lagace

    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
    View Details
    • 20 Jan 2017
    • News

    A theory from two Harvard professors explains why American voters prefer incompetence

    • 17 May 2013
    • News

    Beckham, at 38, Says He’ll Bend It No Longer

    • 24 Aug 2012
    • News

    As Marketers Stick With Cyclist, New Deals Are Unlikely

    • 16 Jun 2022
    • News

    Adam Grant's Seven Commandments for Successful Hybrid Work

    • 20 May 2021
    • News

    Poll Finds Employees at Some of America's Biggest Companies Would Turn Down a $30,000 Raise to Keep Working from Home

    • 24 Sep 2012
    • News

    Why Do We Tax?

    • 28 Jan 2021
    • News

    9 leadership books every manager should read

    • Web

    Breaking the Cycle of Intergenerational Poverty | Social Enterprise | Harvard Business School

    helping grow it, was foundational for me. Driving Social Change I think it's really important for anyone who has had the privilege and the opportunity to come to HBS to take it forward in their career, and... View Details
    • 28 Mar 2023
    • Blog Post

    Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching

    scary, but it was also incredibly fun—something that I attributed largely to the case method (and Section I!). It’s exciting to see where the class discussion will go, and witness section mates learning from... View Details
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