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Show Results For
- All HBS Web
(9,366)
- People (40)
- News (3,124)
- Research (4,045)
- Events (41)
- Multimedia (135)
- Faculty Publications (2,805)
- February 2011 (Revised December 2012)
- Case
Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
- 16 Sep 2013
- Video
The New HBS Alumni Website
- 30 Sep 2013
- Video
The New HBS Alumni Website
- 25 Mar 2022
- Video
Omobola Johnson
Omobola Johnson, the former Minister of Communication Technology in Nigeria, emphasizes the importance of local content development and ICT skill capacitation in response to the burgeoning tech industry in Nigeria. View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
as Japan and China, tend to have the hardest time communicating effectively. Also, all industries are not equal in their use of complicated speech. The financial industry has the highest level of linguistic... View Details
Keywords: by Dina Gerdeman
- 15 Aug 2020
- Video
Returning to Campus Safely
- November 2005 (Revised February 2009)
- Case
Publicis Groupe: Leading Creative Acquisitions
By: Rosabeth M. Kanter and Ryan Raffaelli
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details
Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France
Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
- October 2023 (Revised March 2024)
- Case
Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game
By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
- 4:30 PM – 5:30 PM EST, 10 Nov 2022
- Virtual Programming
A Conversation on Entrepreneurship with Shark Tank Star Kevin O'Leary
Find out from "Mr. Wonderful" what it takes to be a successful entrepreneur and how to pitch a venture. The Harvard community is invited to join the HBS Entrepreneurship Club for a conversation with Kevin OLeary, moderated by Professor Reza Satchu. View Details
- 05 Nov 2012
- News
What Wall Street Doesn't Understand About International Trade
- 28 Jun 2021
- News
Three Tactics to Overcome COVID-19 Vaccine Hesitancy
- 9 AM – 9 AM EST, 07 Mar 2018
- HBS Online
HBX Leading with Finance
Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional of personal network. Program Dates:... View Details
- 9 AM – 9 AM EST, 17 Jan 2018
- HBS Online
HBX Leading with Finance
Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional of personal network.
Program Dates:... View Details
- Web
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting
and Community Outreach & Social Justice Advocacy - donations rolled in quickly and that money was put to use in the community. Looking towards the future, the ARF leadership... View Details
- 02 Dec 2019
- Video
Ratan Naval Tata
Ratan Naval Tata, Chair of Tata Trust and Former Chair of Tata Group in India, explains his belief that corporations must become a part of, and engage with, the communities in which they operate.
View DetailsLakshmi Ramarajan
Professor Ramarajan is the Diane Doerge Wilson Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. Her research examines the management and consequences of identities in organizations.
She teaches the... View Details
Keywords: nonprofit industry
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
- 09 Jun 2020
- News