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Show Results For
- All HBS Web
(4,248)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on View Details
- Career Coach
Beatriz Delorme
Bea has spent 4 years working at BCG prior to HBS and has is now focusing her career on the Climate space. She love to discuss career paths within the Climate & Sustainability area, and can help students think through which route makes more sense for the summer or... View Details
- 01 Sep 2011
- News
Whale Wars
all need to look beyond the buildings in front of our eyes. — Beth “MB” Thoren (MBA ’92), a graduate of the US Merchant Marine Academy, is a marketing director based in London. View Details
- 01 Mar 2013
- News
Making Change
Since 2009, HBS has given special recognition to seven social-impact organizations by awarding Social Entrepreneurship Fellowships (SEF) to their young alumni founders. Here's a status report on how the fellows and their ventures are... View Details
- 01 Sep 2010
- News
Noted & Quoted
“If I had been leaving Harvard in 2010, this would be the area I would want to be going into.” — Sir Ronald Cohen (MBA ’69), a founder of the European venture capital industry, referring to his latest venture, Social Finance, a View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights from View Details
Keywords: by Carmen Nobel
- 01 Jun 2008
- News
Kash Rangan
a realistic view of the work of nonprofits in general. If you look at social service organizations working at the cutting edge of where markets have failed, the idea of venture philanthropy clicking is a... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social contexts for businesses. In Brand... View Details
Keywords: by Martha Lagace
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher Ambition: How Great Leaders Create Economic and View Details
Keywords: by Dina Gerdeman
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
For example, the AMA broke off a cause-related marketing agreement with Sunbeam Corporation after its members decided that it was not appropriate to its social mission. This ended up costing the nonprofit... View Details
Keywords: by Carla Tishler
- 15 Dec 2024
- News
After Ozempic
affiliate in Plainsboro, New Jersey. That all changed when its breakthrough drug for type 2 diabetes, Ozempic, hit the market in 2018. By some biochemical mystery, it also turned out to be a powerful tool for weight loss—which led to the... View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
business by-products. Now, some pioneering companies are exploring healthier ways to operate. How Companies Can Increase Market Rewards for Sustainability EffortsThere is a connection between public sentiment about a company and how the... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
cons of mixing business with social service? Can nonprofits effectively serve two masters, their nonprofit mission and the call of the market? At the annual Dialogue on Social Enterprise, a daylong event... View Details
Keywords: by Martha Lagace
- 09 Jul 2019
- News
The Road to Impact
made a leap of faith. If he could just find a management position at a nonprofit, he figured, he could help direct social change. “That was my thesis,” he recalls. Since he made that jump, he’s proved that thesis correct several times... View Details
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
poor by removing the high cost of everything they need. Chu discussed the benefits and complexities of microfinance with Harvard Business School alumni on June 4, in a session titled "Microfinance: Harnessing the Market for View Details
Keywords: by Martha Lagace
- 21 Oct 2013
- News
Moving the Needle
Fran Seegull by Jill Radsken Fran Seegull is a woman on a mission, and it started with a paper she wrote at Harvard Business School. A lifelong passion for philanthropy brought Seegull (MBA 1998) to HBS, to see if she could mobilize the business world to adjust its... View Details
- 01 Jun 2002
- News
Late Start, Dramatic Finish
first-year MBAs overcame significant obstacles to win the twelfth annual Babcock Marketing Case Competition, held in January at Wake Forest University in Winston-Salem, North Carolina. Due to weather delays, the students' flight didn't... View Details
- 10 Oct 2000
- Research & Ideas
Cross-Sector Collaboration: Lessons from the International Trachoma Initiative
relationships that are more intense and involve joint value creation. "The shift," they continue, "represents an opportunity to magnify the social value and the benefits to the partners, but carries with it greater... View Details