Small Business Administration - Publications - Faculty & Research

02 Jan 2001
Research & Ideas

Gurus in the Garage

and growth. That triumph can be attributed to the Valley's distinctive geography, history, and culture. Why The Triumph Viewing the valley from the flight approach to San Francisco International, one is struck by how small the region is.... View Details

Keywords: by Dorothy Leonard & Walter Swap

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details

Keywords: by Martha Lagace

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

banks by the federal government, it can divide them into good banks and bad banks. The good banks would return to the normal business of taking deposits and making loans; the bad banks would work out and sell toxic assets over several... View Details

Keywords: by Roger Thompson; Banking; Financial Services

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social... View Details

Keywords: by Martha Lagace

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details

Keywords: by Martha Lagace; Retail; Auto

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth in shareholder value Targeted... View Details

Keywords: by Robert S. Kaplan & David P. Norton

31 Mar 2009
First Look

First Look: March 31, 2009

Working PapersCorporate Social Entrepreneurship Authors:James Austin and Ezequiel Reficco Abstract Corporate Social Entrepreneurship (CSE) is a process aimed at enabling business to develop more advanced and powerful forms of Corporate... View Details

Keywords: Martha Lagace

24 Oct 2024
Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

inflexible or unpredictable work schedules, and employers’ failure to grasp how employees are struggling and to provide them with support, according to a new Harvard Business School report. That disregard harms both workers and companies.... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Chris Anderson’s The Long Tail: Why the Future of Business is Selling Less of More is currently one of the more visible proponents of this perspective. Could the long tail really provide increased profits for Hollywood? And is it true... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Professor Bill George about his case entitled, Facebook Confronts a Crisis of Trust. I'm your host, Brian Kenny, and you're listening to Cold Call. Bill George is an expert on leadership, a topic that he teaches and writes about extensively, including numerous books,... View Details

Keywords: Re: Andi Wang

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

distributed their products through company-owned salons. Estée decided to focus her efforts on premium department stores. Estée had spent most of her adult life marketing directly to consumers. But in the late 1940s she and her husband began to envision the family... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

19 Feb 2014
Research & Ideas

Racist Umpires and Monetary Ministers

pitcher throws the ball. How much would you expect the race of the umpire and the pitcher to determine the outcome of the call? That's the question Christopher A. Parsons, Harvard Business School visiting associate professor in the... View Details

Keywords: by Michael Blanding; Sports; Information; Publishing

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

users out of luck. Harvard Business School professor Josh Lerner and his colleagues are studying how SSOs balance the interests of users against the interest of sponsors to gain widespread acceptance of new technologies. Their paper,... View Details

Keywords: by Sara Grant; Technology

01 Apr 2014
First Look

First Look: April 1

the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach ¾ of the world's population in a flight of less than eight hours-to build a... View Details

Keywords: Sean Silverthorne

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details

Keywords: by Carmen Nobel; Consumer Products

24 Feb 2009
First Look

First Look: February 24, 2009

Cuts Harvard Business School Case 709-037 As his inauguration approached, President-elect Obama faced a financial sector meltdown, a costly bailout, and massive government deficits. With the economy in recession, interest rates near zero,... View Details

Keywords: Martha Lagace

31 Jul 2006
Research & Ideas

When Not to Trust Your Gut

Unfortunately, most people—especially busy managers and executives—fall back on System 1 thinking during their negotiations. Reliance on intuition increases when a situation is complex and negotiators reach a state of cognitive overload.... View Details

Keywords: by Max H. Bazerman & Deepak Malhotra

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

Good Companies Go Bad and How Great Managers Remake Them (Harvard Business School Press, 2003), a new book about turnarounds, "successful managers exhibit a close alignment between what they commit to and who they are—and disconnects... View Details

Keywords: by Theodore Kinni

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

To aspiring entrepreneurs and other business practitioners looking to advance their careers, the path to a leadership role may seem daunting. Yet anyone with a dream to open a business, start a nonprofit, or simply move up the ranks at... View Details

Keywords: by Dina Gerdeman

05 Feb 2013
First Look

First Look: Feb. 5

differentiation: de-emphasizing the strategic orientation their main rival is emphasizing. Finally, we show that the greater the competitive intensity, the greater the contribution strategic orientation differentiation has on business... View Details