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  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Innovation and Invention; Marketing Strategy; Product Design; Product Development; Strategy; Technological Innovation; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

anxieties about masculine identity by providing an affirmative, if sassy, alternative. These ads increased sales by 40 million cases. From 1993 onward, said Holt, Mountain Dew has led the carbonated soft drinks category in share growth, and now has passed many rivals... View Details
Keywords: by Martha Lagace
  • Research Summary

Overview

By: Jeffrey F. Rayport
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; "Marketing Analytics"; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; European Union; China
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant... View Details
Keywords: Martha Lagace
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different locations. We conducted a field experiment in a View Details
Keywords: Re: Multiple Faculty
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2009
  • Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

present systemic risks because they have limited sources of short-term liquidity: commercial paper and repurchase agreements. Banks with securities powers can also obtain short-term financing through Fed loans and retail deposits. Given... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

venture money? A: The vast majority of venture capital is allocated to technology-driven businesses: software, hardware, Internet-related spaces. There is also significant investment in the life sciences and biotech. There is some portion of venture money that goes... View Details
Keywords: by Mallory Stark & Martha Lagace
  • Research Summary

Overview

By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; China; Southeast Asia; South Asia
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

commoditized. As consumers, we see this in the ever-decreasing retail selling price of flat panel TVs. The screen sizes get bigger, the resolution moves from HD to Ultra HD to 4K, and the prices keep dropping. This happens in spite of the... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 04 Nov 2014
  • First Look

First Look: November 4

would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services by eliminating any extra price buyers face for purchasing through the intermediary. We show... View Details
Keywords: Sean Silverthorne
  • March 2021 (Revised January 2023)
  • Background Note

The Pandemic's Impact on the U.S. Food System

By: José B. Alvarez and Natalie Kindred
This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details
Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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Alvarez, José B., and Natalie Kindred. "The Pandemic's Impact on the U.S. Food System." Harvard Business School Background Note 521-065, March 2021. (Revised January 2023.)
  • 02 Aug 2016
  • First Look

August 2, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216073-PDF-ENG Harvard Business School Case 116-020 The Container Store The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

sustainable business model. Q: Who are some current business leaders you see that could be strong role models for the airlines? A: Jeff Bezos of Amazon.com has been a maverick in the online retailing industry for a number of years. Amazon... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

voids to create profitable businesses. China's Emerge Logistics, for instance, helps foreign companies navigate the country's disjointed transportation system and baffling bureaucracy, guiding them all the way from ports to retail... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2009
  • First Look

First Look: July 21

Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second largest discount store retailer in the U.S., had competed successfully against industry... View Details
Keywords: Martha Lagace
  • 22 Mar 2016
  • First Look

March 22, 2016

pursuing an aggressive strategy of acquisitions over the last several years. End-market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not... View Details
Keywords: Sean Silverthorne
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

and recovery to be associated with increases in orders from Hugo Boss's retailer customers Download the paper: http://www.hbs.edu/research/pdf/11-034.pdf A Comparative-Advantage Approach to Government Debt Maturity Authors:Robin... View Details
Keywords: Sean Silverthorne
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