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  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique... View Details
Keywords: by Danielle Kost; Tourism
  • 02 May 2013
  • HBS Seminar

Eric Werker, Harvard Business School

  • Research Summary

Report - Telegraphs, Shrinking Economic Distances? A preliminary enquiry (1870s-1912)

<< forthcoming on Business Archives: Sources & History >>
This is a very preliminary report on sources and data for my research on telegraphs. Telegraphs are usually analysed in the context of railway expansion and the literature... View Details
  • April 2013
  • Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson
Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details
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  • 14 Aug 2006
  • HBS Case

On Managing with Bobby Knight and “Coach K”

discipline and intimidation, which some critics say goes too far. Knight was fired from a long career at Indiana University for grabbing a student, and prior to that he was filmed clutching one of his own players by the neck. And then... View Details
Keywords: by Sean Silverthorne; Sports
  • 30 Sep 2011
  • News

The Most Successful CEOs Come from Within

  • 14 Oct 2020
  • Blog Post

Veteran Financial Aid Outlook

I have some good news and some bad news. First, the bad news: Graduate School might not be “free” after all. I know, this smacks in the face of everything I was told when I was a Cadet and Junior Officer. Unless you are participating in... View Details
  • 2016
  • Working Paper

Reviews, Reputation, and Revenue: The Case of Yelp.com

By: Michael Luca
Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details
Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Service Industry; Washington (state, US)
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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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  • 2020
  • Working Paper

Best Ideas

By: Miguel Antón, Randolph B. Cohen and Christopher Polk
We find that the stocks in which active mutual fund or hedge fund managers display the most conviction towards ex-ante, their “Best ideas,” outperform the market, as well as the other stocks in those managers’ portfolios, by approximately 2.8 to 4.5 percent per year,... View Details
Keywords: Mutual Funds; Managerial Skill; Market Efficiency; Investment Funds; Management; Investment Portfolio; Decision Making
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  • November 2006 (Revised March 2010)
  • Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
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  • June 2023 (Revised February 2024)
  • Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas
'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details
Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India
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  • 27 Mar 2020
  • Working Paper Summaries

Novel Risks

Keywords: by Robert S. Kaplan, Dutch Leonard, and Anette Mikes
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

profits continued to be an important source of funds for the British merchant groups, after 1870 they also drew substantially on outside funds to finance expansion into new activities. Partners and directors... View Details
Keywords: by Geoffrey Jones
  • February 2022 (Revised October 2022)
  • Case

Ample Hills Creamery

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry
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  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

risked the 737’s original type-certification, Boeing opted for a major software change that was not disclosed to the FAA or described in its pilot’s manual. The flaws in the software design that took flight... View Details
Keywords: by Bill George; Air Transportation; Transportation; Aerospace
  • 06 Feb 2015
  • News

U.S. corporate tax reform: why Obama’s good ideas don’t add up

  • November 2013 (Revised March 2014)
  • Technical Note

Tax Havens

By: Eric Werker, Sebastian Berardi, Stelios Elia, Omar Muakkassa and James Zumberge
Multinational corporations and wealthy individuals often use so-called tax havens to establish subsidiaries or holding companies in order to rebalance profits across borders with the primary purpose of lowering their effective tax rate. This note describes the use of... View Details
Keywords: Tax Havens; Saving; Taxation
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  • 05 May 2021
  • News

"The Heart of Business" with Hubert Joly

    Tatiana Sandino

    Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

    Keywords: retailing; service industry