Marketing Effectiveness - Publications - Faculty & Research

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details

Keywords: Martha Lagace

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

religiosity at the individual level and employing a religious prime. That is, the more religious people are, the less willing they are to follow through on novel purchase opportunities that arise during their grocery shopping trips. This View Details

Keywords: Sean Silverthorne

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

if an employer provides some special training/skill to an employee that increases his market value substantially ." Naseem Khan suggested that " a retention bonus may be doled out in lieu of base pay increases." Steve... View Details

Keywords: by Jim Heskett

27 Sep 2016
First Look

September 27, 2016

development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the... View Details

Keywords: Sean Silverthorne

08 Sep 2010
First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts Authors:Marco Piovesan, Antonio... View Details

Keywords: Sean Silverthorne

19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

would come out strong, in fact ties from non–Ivy League schools were just as powerful, the researchers learned. They detail the results and implications in an HBS working paper, "Sell Side School Ties" [PDF]. "Our findings suggest that agents in... View Details

Keywords: by Martha Lagace; Financial Services

02 Oct 2007
First Look

First Look: October 2, 2007

This paper examines the effect of corporate governance on investor reactions to accounting choice in the context of accounting for business combinations. Using a sample of 324 recent stock swap acquisitions I find that, contrary to... View Details

Keywords: Martha Lagace

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging View Details

Keywords: Dina Gerdeman

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and relationships that comprise the U.S. industry? To complete the move from such a protected market into a wide-open,... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details

Keywords: by Sean Silverthorne

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

from different points of cultural reference, they learn to anticipate and deal with the kinds of value conflicts they are likely to face as global managers. Paine points out that students taking her course also develop a business philosophy and a set of values that... View Details

Keywords: by Judith A. Ross

13 Dec 2016
First Look

December 13, 2016

Using a rich cross-country firm panel dataset, we find significant evidence of both mechanisms and effects of competition in product, technology, and labor space. However, selection and market reallocation... View Details

Keywords: Carmen Nobel

13 Aug 2007
Research & Ideas

The Dark Side of Trust

Oberholzer-Gee saw in TrapGuard, being marketed for the first time to plumbers in Philadelphia, an interesting way to better understand the link between trust and diffusion of new products. With Victor Calanog, a doctoral student at the... View Details

Keywords: by Sean Silverthorne; Service

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

market through a thicket of government regulations. Beyond diversity, note the authors, the group also has to be encouraged to develop several creative options to a problem that has been clearly framed by a leader who has carefully... View Details

Keywords: by Laurie Joan Aron

05 Apr 2016
First Look

April 5, 2016

“lean-in." We use a laboratory experiment to examine the effect of leaning-in. Despite men and women achieving similar and positive returns when they are forced to negotiate, we find that women avoid negotiations more often than men.... View Details

Keywords: Sean Silverthlorne

01 Dec 2015
First Look

December 1, 2015

put flesh on the bones of independence, the USA and USSR were eager to offer aid and advice to promote their own models. The PRC, suffering the consequences of a century-long tangle with imperialism and decades of war coupled with the View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

project. So d'Arbeloff established a separate unit to develop the new technology. However, even with the autonomy given to the management team, the technology was initially framed as a low-cost version of the traditional product, one that would be View Details

Keywords: by Clark Gilbert & Joseph L. Bower

August 2009
Supplement

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)

By: Willy C. Shih

When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details