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  • All HBS Web  (4,846)
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  • August 2022
  • Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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Ofek, Elie, Oded Koenigsberg, and Marco Bertini. "Joy4Home Brands: Pricing Matters." Harvard Business School Exercise 523-709, August 2022.
  • March–April 2013
  • Article

Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
  • November 1993
  • Supplement

Erik Peterson (C)

By: John J. Gabarro
Describes the outcome of Erik Peterson's one-day meeting with his superior and the events of the subsequent day's meeting with the president and vice president of operations of the parent company. Students should have read the (A) and (B) cases. The (C) case may be... View Details
Keywords: Conferences; Leadership; Management; Product Launch; Operations; Outcome or Result; Problems and Challenges
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Gabarro, John J. "Erik Peterson (C)." Harvard Business School Supplement 494-007, November 1993.
  • Profile

Minal Mehta

launched our first BollyX classes. Partnering with boutique gyms, national gym chains, and dance studios, we quickly found that not only was there a tremendous appetite for Bollywood workout classes among fitness consumers, but that... View Details
Keywords: Entrepreneurship; Services
  • November 2009 (Revised March 2013)
  • Case

PureCircle

By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
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Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
  • 19 Feb 2013
  • News

Sam Adams: Now (finally) in a can

Keywords: beer; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Sep 2012
  • News

Focal Point

Launched in 2002 by Tony Deifell (MBA 2002), shown here with Ali Nuger (MBA 2012), the Portrait Project asks graduating HBS students to respond to these final lines from “The Summer Day” by Pulitzer Prize winning poet Mary Oliver: “Tell... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

and rational process but through a subjective process. Launching Technology Ventures is for students who plan to work at start-ups and at established companies launching information technology products.... View Details
Keywords: curriculum
  • 01 Sep 2010
  • News

Start-Ups "R" Us

HBS Business Plan Contest. As outgoing Dean Jay Light said at the April awards ceremony, “The Business Plan Contest has become an important part of the HBS curriculum,” and its participants have created an impressive record of achievement. Among the enterprises they... View Details
Keywords: Roger Thompson; meta
  • November 2004
  • Case

ClozeX Medical (A): The New Standard of Wound Closure

By: William A. Sahlman and Ryland Matthew Willis
Describes a set of decisions confronting the founder of a company with a revolutionary new wound-closure product. He must decide how to finance and exploit his venture. View Details
Keywords: Business or Company Management; Corporate Entrepreneurship; Product Launch; Medical Specialties; Corporate Finance; Medical Devices and Supplies Industry
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Sahlman, William A., and Ryland Matthew Willis. "ClozeX Medical (A): The New Standard of Wound Closure." Harvard Business School Case 805-073, November 2004.

    Robert R. Young

    bonds in foreclosure, launching a fight that took years to settle. Young, however, came out on top and was vindicated when the SEC formally instituted a competitive bidding requirement for all bond issuances. The C&O railroad itself,... View Details
    Keywords: Transportation
    • 01 Jun 2008
    • News

    Linking Donors, Students

    guests. “I am inspired and empowered by your philanthropy, and I am determined to offer a strong return on your investment,” she said, citing her future goal of launching a nonprofit arts and sports center in the Brooklyn neighborhood... View Details
    Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Management
    • 01 Jun 2008
    • News

    Tu Veux Sprechen Conmigo Online?

    and interact with written and spoken messages and videos. It includes features that correct grammar and vocabulary and offer translations. Best of all, the Globe said, it facilitates “fluid conversation with native speakers about common interests, instead of stilted... View Details
    • Career Coach

    Irtaza Ali

    lead the launch of their fintech division focused on building a retail brokerage product. He is particularly well equipped to helping students in 3 areas: 1) investment banking internships in the U.S., 2) networking to source start-up... View Details
    • Web

    From the Chief Financial Officer | Annual Report 2024

    research highlighted the year’s achievements. Fiscal 2024 marked the third year of the School’s digital transformation (DTx), which was launched by Dean Datar as a strategic priority to accelerate opportunities to use data and artificial... View Details
    • February 2025
    • Case

    Abiomed: Clinical Trials and Tribulations

    By: Satish Tadikonda, Faith Robertson and William Marks
    After receiving 510(k) clearance for the Impella 2.5 device, Abiomed had proceeded to conduct a premarket approval (PMA) process as well to prove clinical superiority, earn greater protection, and extend commercial runway. However, in the middle of the clinical trial... View Details
    Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Launch; Medical Devices and Supplies Industry
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    Tadikonda, Satish, Faith Robertson, and William Marks. "Abiomed: Clinical Trials and Tribulations." Harvard Business School Case 825-096, February 2025.
    • July 2010 (Revised December 2010)
    • Case

    Beohemija's Duel

    By: Das Narayandas and Kerry Herman
    Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details
    Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry
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    Narayandas, Das, and Kerry Herman. "Beohemija's Duel." Harvard Business School Case 511-018, July 2010. (Revised December 2010.)
    • June 2010
    • Teaching Note

    Apple Inc. in 2010 (TN)

    By: David B. Yoffie
    Teaching Note for 710467. View Details
    Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Electronics Industry; Computer Industry
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    Yoffie, David B. "Apple Inc. in 2010 (TN)." Harvard Business School Teaching Note 710-484, June 2010.
    • February 2000 (Revised January 2008)
    • Case

    Merrill Lynch: Integrated Choice

    By: V. Kasturi Rangan and Marie Bell
    Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details
    Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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    Rangan, V. Kasturi, and Marie Bell. "Merrill Lynch: Integrated Choice." Harvard Business School Case 500-090, February 2000. (Revised January 2008.)
    • January 1997 (Revised March 1998)
    • Case

    Oscar Mayer: Strategic Marketing Planning

    By: John A. Quelch
    The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
    Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
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    Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
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