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  • January 2021
  • Case

mPharma (A)

By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
Keywords: Strategy; Entrepreneurship; Acquisition; Health; Business Model; Health Industry; Technology Industry; Ghana
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    Juan Alcacer

    Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. He joined HBS in 2007 and has taught the required MBA strategy course, an elective on Global Strategy and PhD courses in Strategy and International Business. Within... View Details

    Keywords: consulting; management consulting; telecommunications
    • 05 Mar 2015
    • Video

    EiR Marla Malcolm Beck, co-founder and CEO, Bluemercury

    • 29 Jan 2021
    • Op-Ed

    How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

    responders and vulnerable populations, and then the general population. The diffusion of innovations model indicates that each of these groups will have five customer segments based on their willingness to... View Details
    Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
    • 2014
    • Working Paper

    The Decoupling Effect of Digital Disruptors

    By: Thales S. Teixeira and Peter Jamieson
    While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details
    Keywords: Disruptive Innovation; Information Technology
    Related
    • 02 Aug 2021
    • What Do You Think?

    Can Companies with Remote Management Succeed?

    believes that “all-remote scales even better than the traditional model the benefits of all-remote: writing down your processes, stimulating cross-company informal communication, they get more pronounced at scale.” Carmichael’s comment... View Details
    Keywords: by James Heskett
    • May 1994
    • Background Note

    Managing Market Complexity: A Three-Ring Circus

    By: V. Kasturi Rangan
    Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
    Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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      Paul Hamilton

      Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
      View Details
      • March 2002 (Revised May 2002)
      • Case

      Genzyme: Engineering the Market for Orphan Drugs

      Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures. View Details
      Keywords: Business Model; Information Technology; Market Entry and Exit; Biotechnology Industry; Pharmaceutical Industry
      Related
      • 07 Feb 2019
      • Book

      How Big Companies Can Outrun Disruption

      scale might actually be an advantage for innovation motivated me to write this book. Lagace: As you say, innovation is a broad term. What does it mean to you? Pisano: View Details
      Keywords: by Martha Lagace
      • 2010
      • Article

      Competing against Online Sharing

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
      Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry
      Related
      • 15 Jul 2014
      • First Look

      First Look: July 15

        Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé... View Details
      Keywords: Carmen Nobel

        Strategies to Fight Ad-sponsored Rivals

        We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to... View Details
        • January 2024 (Revised March 2024)
        • Case

        Tesla Motors in 2024--Turbulence Ahead?

        By: Felix Oberholzer-Gee and Kate Stoppiello
        Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
        Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
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        • July 2008 (Revised September 2009)
        • Case

        Betfair vs. UK Bookmakers

        By: Ramon Casadesus-Masanell and Neil Campbell
        Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
        Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
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          Das Narayandas

          Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

          Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation

            Gary P. Pisano

            Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

            Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals
            • November 2012 (Revised July 2014)
            • Supplement

            Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare

            By: Frank V. Cespedes and Alex Godden
            The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
            Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom
            Related
            • 11 Jan 2011
            • First Look

            First Look: Jan. 11

            E. Ricart Publication:Harvard Business Review 89 Abstract Most executives believe that competing through business models is critical for success, but few have come to grips... View Details
            Keywords: Sean Silverthorne
            • 18 Oct 2006
            • Research & Ideas

            New at the Helm: A Talk with HBS Dean Light

            Forty years ago, in September 1966, a young mission analyst named Jay Light left the Jet Propulsion Laboratory (JPL) in California and headed east to Harvard Business School. At JPL, Light used his undergraduate engineering physics... View Details
            Keywords: by Roger Thompson; Education