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  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

industries like biotech, you can test things along the way to see if they are feasible, but for creative ideas like a film, you can’t experiment. You have huge uncertainty and you have to think about how to manage that risk.” One way that... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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  • October 2016 (Revised January 2018)
  • Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara
As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details
Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States
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  • 30 Jul 2013
  • First Look

First Look: July 30

https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25120&i=25122&cs=0b17ff7f3d16c64e4a6b72b71b876054 2013 pub Information and Subsidies: Complements or Substitutes? By: Ashraf, Nava, B. Kelsey Jack, and Emir Kamenica... View Details
Keywords: Anna Secino
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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  • August 2014 (Revised June 2019)
  • Case

MRC's House of Cards

By: Anita Elberse
In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new... View Details
Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 2015
  • Book

Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy

By: Karthik Ramanna
There are certain institutions underlying our modern market-capitalist system that are largely outside the interest and understanding of the general public—e.g., rulemaking for bank capital adequacy, actuarial standards, accounting standards, and auditing practice. In... View Details
Keywords: Business And Society; Financial Institutions; Financial Reporting; GAAP; IFRS; Lobbying; Capitalism; Sustainability; Accounting; Finance; Business and Government Relations; Leadership; Accounting Industry; Accounting Industry; United States; China; India
Related
  • July 2019 (Revised March 2020)
  • Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane
At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details
Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry
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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details
Keywords: by Benson Shapiro
  • August 2018
  • Case

Digital Transformation at Brazilian Retailer Magazine Luiza

By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira
By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details
Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil
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  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

short periods of time. If you're traveling to Rio de Janeiro next week and you just bought a $700 camera that you fear you’ll lose, you can upload some information about the camera to the Trov app, swipe right, and insure it from the... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • April 2011
  • Supplement

Felipe Calderón: Leading with Light and Power (B)

By: J. Bruce Harreld and David Lane
This sequence of cases explores how leaders get their team focused on framing, analyzing, and ultimately acting upon complex decisions. The A case provides an inside look as President of Mexico, Felipe Calderon, works with his cabinet ministers to decide how to... View Details
Keywords: Management Analysis, Tools, and Techniques; Decision Choices and Conditions; Cases; Crime and Corruption; State Ownership; Business or Company Management; Economics; Risk and Uncertainty; Finance; Performance; Management Teams; Strategic Planning; Energy Industry; Mexico City
Related
  • 04 Oct 2011
  • First Look

First Look: October 4

argue that the evolving global network structure affects firms' propensity to form bridging ties by shaping the structural opportunities for bridging. We test our theory using the network of partnership ties among firms in the global computer View Details
Keywords: Sean Silverthorne
  • September 2016
  • Case

Hewlett Packard Enterprise: The Dandelion Program

By: Gary P. Pisano and Robert D. Austin
This case describes Hewlett Packard Enterprise’s “Dandelion Program," which has developed a new service offering for the company’s clients by drawing on the special talents of people with autism. The company has deployed “pods” organized around 8 or 9 employees with... View Details
Keywords: Organizational Behavior; Information Technology; Organizational Change and Adaptation; Leadership; Talent and Talent Management; Service Operations; Training; Diversity; Innovation and Invention; Technology Industry
Related
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

again, 99 percent of the time there was something wrong with it.” 3. Create informal and formal shared context—called ba in Japan—constantly in order to construct new meaning through human interactions. Takeuchi likens the Japanese... View Details
Keywords: by Kristen Senz
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

the heart of his long-run success” Ferguson's career indeed is an impressive feat. Look around for leading executives in any industry who have managed to succeed with the same firm at the highest levels for nearly three decades.... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 29 Jul 2013
  • Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

to look at increased disclosure on corporate accountability—particularly as it relates to lobbying—as one possible way to fill the information gap. Further, some industry groups have begun to push a concept... View Details
Keywords: by Michael Blanding
  • 10 Apr 2012
  • First Look

First Look: April 10

widely, and research shows that it's often tough to increase profits by investing abroad. A new study of the grocery retail industry reveals that with a few exceptions globalization's benefits have not accrued to retailers. Local... View Details
Keywords: Carmen Nobel