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  • All HBS Web  (4,367)
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Show Results For

  • All HBS Web  (4,367)
    • People  (7)
    • News  (1,037)
    • Research  (2,246)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,802)
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  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
  • Web

FAQs - Christensen Center for Teaching & Learning

both business scholarship and the practice of business.What happens to the recording of my class?The Christensen Center takes the confidentiality of video recording classes seriously. After a class has been recorded we will give you access to a View Details
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Nagle says the software industry’s reliance on free and open source software is the clearest example of how this “virtuous cycle” can work. The digital economy runs on FOSS, with 75 percent of corporate code reliant on the shared system.... View Details
Keywords: by Lane Lambert
  • 14 Mar 2023
  • Blog Post

How I Spent My 2+2 Deferral: Dyllan Muller

Unilever, for the first time in my life I felt the freedom to put my own personal development ahead of my academic and career aspirations. What did I eventually decide to do? I became a digital nomad. I took the opportunity to travel to... View Details
  • August 2020 (Revised September 2020)
  • Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
  • 19 Jan 2022
  • Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

interesting and inspiring people, it also allowed me to land my ideal summer internship on the Digital Strategy & Investments team at Sony Music Entertainment (alongside two HBS grads). Lastly, on a more personal note, I am grateful... View Details
  • Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen... View Details
Keywords: Tech
  • 16 Aug 2018
  • News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked; PawnHero, an online pawnshop that... View Details
Keywords: Constantine von Hoffman
  • Web

Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School

New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS Digital Archival Resources Archival Collections... View Details
  • Web

Sarah McConville | About

named co-President in 2023, Sarah was Executive Vice President, Group Publisher of Harvard Business Review Group, where she led the commercial aspects of the consumer media business including all revenue lines, strategic partnerships, View Details
  • 24 Sep 2018
  • Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

patient visiting the clinics. They used a pink form that would be clearly visible in the folder. Each clinical and staff person seeing a patient accompanied with the pink form recorded the time when their patient meeting started and when it concluded. The project... View Details
Keywords: by Carmen Nobel; Health
  • 22 Jan 2016
  • Blog Post

Case Protagonists at HBS

a particular decision making process) is often a highlight of the HBS curriculum. Elliott Davis is one of the many students who has benefited from such insights. Elliott came to HBS after four years at IBM doing social business and View Details
  • Profile

Kiran Gandhi

What’s the one thing you’re most excited about learning at HBS? The reason I’m here is to be in the classroom! In my previous job, I was the first digital analyst for Interscope Records. My boss had an MBA, and I realized that many people... View Details
Keywords: Entertainment/Media
  • Web

Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade

January 16, 1855. HC: HP-1, p. 31. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details
  • 18 Jul 2019
  • News

Lessons from the Rise and Fall of VisiCalc

shifted from centuries-old practice of handwritten ledgers to a digital spreadsheet on a personal computer. Which leads to the second lesson, which is that “a killer app doesn’t guarantee enduring success.” When Mitch Kapor left the... View Details
  • 06 Sep 2022
  • Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

bowls fortified with kale, quinoa, and salmon to traditional Colombian breakfasts packed with rice, beans, and chorizo—cannot rely on customers wandering in off the street. Instead, curious eaters must be enticed to order through Instagram photos and online reviews.... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • 14 Mar 2014
  • HBS Seminar

Jeremy M. Levin, former President and CEO, Teva Pharmaceutical Industries

  • 16 May 2013
  • HBS Seminar

Robert Gierkink, Chairman, Datalogix

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