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  • Profile

Omowale Casselle

because they have exhausted all other possibilities and have now escalated to me so I can make a decision. Knowing that decisions have consequences and not making the right... View Details
Keywords: Technology; Consumer Products
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

As a professor of decision making and negotiation, I often receive unsolicited phone calls from relatives, friends, and acquaintances seeking my advice on consumer matters such as negotiating for a house,... View Details
Keywords: by Max H. Bazerman
  • Research Summary

Flexibility in Manufacturing Systems

David M. Upton has examined the management of flexibility in manufacturing systems. Although flexibility has become an issue of critical competitive importance in a growing number of industries, it remains an ill-understood concept. The broad use of the term and its... View Details
  • November–December 2020
  • Article

Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners

By: Kisha Lashley and Timothy G. Pollock
We explore how minority- and women-owned suppliers lacking hard power manage asymmetric relationships with larger, more powerful buyers in the context of supplier diversity relationships. We examine how these suppliers create and use soft power to manage the... View Details
Keywords: Women-owned Businesses; Minority-owned Businesses; Soft Power; Buyer-supplier Relationshships; Cognitive Centrality; Hard Power; Influencers; Supplier Diversity; Small Business; Relationships; Sales
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Lashley, Kisha, and Timothy G. Pollock. "Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners." Organization Science 31, no. 6 (November–December 2020): 1313–1335.
  • February 2010 (Revised January 2014)
  • Case

Tennant Company

By: Toby E. Stuart, Lynda M. Applegate and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details
Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development
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Stuart, Toby E., Lynda M. Applegate, and James Weber. "Tennant Company." Harvard Business School Case 810-040, February 2010. (Revised January 2014.)
  • 07 Jan 2013
  • Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing
  • January 1987 (Revised January 2002)
  • Case

Baker Precision Instruments, Inc.

By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke
A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details
Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Manufacturing Industry; Industrial Products Industry
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Jaikumar, Ramchandran, Roy Shapiro, Donald Rosenfield, and Kathryn E. Stecke. "Baker Precision Instruments, Inc." Harvard Business School Case 687-052, January 1987. (Revised January 2002.)
  • 28 Mar 2012
  • Working Paper Summaries

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

Keywords: by Iris Bohnet, Alexandra van Geen & Max H. Bazerman
  • April 2010
  • Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
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Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
  • Research Summary

Overview

Phil's work aims to identify the drivers of performance for healthcare organizations and providers, and the mechanisms by which this performance can change over time. In complex healthcare settings, the optimal choice of treatment can be highly ambiguous. As a... View Details
Keywords: Primary Care; Medical Decision-making; Learning By Doing; Healthcare Organizations; Healthcare Operations; Health Economics
  • March 1999 (Revised April 1999)
  • Case

Environmental Risk Management at Chevron Corporation

By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
  • October 1984
  • Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details
Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (D): Leisure Shoes." Harvard Business School Case 385-031, October 1984.
  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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Stern, Ariel D., Alpana Thapar, and Menna Hassan. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Teaching Note 623-034, November 2022.
  • 2021
  • Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler
This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
  • April 1998 (Revised July 2005)
  • Case

Acquisition of Consolidated Rail Corporation (A), The

By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
On October 15, 1996, Virginia-based CSX and Pennsylvania-based Consolidated Rail (Conrail), the first and third largest railroads in the eastern United States, announced their intent to merge in a friendly deal worth $8.3 billion. This deal was part of an industry-wide... View Details
Keywords: Valuation; Mergers and Acquisitions; Decisions; Contracts; Rail Industry; United States
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Esty, Benjamin C., Lori A. Flees, and Mathew M Millett. "Acquisition of Consolidated Rail Corporation (A), The." Harvard Business School Case 298-006, April 1998. (Revised July 2005.)
  • January 2014 (Revised November 2015)
  • Background Note

Rational Choice and Managerial Decision-Making

By: Willy Shih
This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details
Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments
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Shih, Willy. "Rational Choice and Managerial Decision-Making." Harvard Business School Background Note 614-048, January 2014. (Revised November 2015.)
  • October 2024
  • Case

GLIN Impact Capital

By: Ethan Rouen and Akiko Saito
In 2024, the co-founders of the venture capital fund GLIN Impact Capital face a critical inflection point as they consider launching a second, significantly larger impact investment fund in Japan. Founded in 2021 by the three Harvard Business School alumni, GLIN is one... View Details
Keywords: Venture Capital; Investment Funds; Growth and Development Strategy; Corporate Social Responsibility and Impact; Power and Influence; Japan
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Rouen, Ethan, and Akiko Saito. "GLIN Impact Capital." Harvard Business School Case 125-053, October 2024.
  • August 1987 (Revised December 1998)
  • Background Note

Capital Market Myopia

By: William A. Sahlman and Howard H. Stevenson
Focuses attention on a phenomenon we call capital market myopia, a situation in which participants in the capital markets ignore the logical implications of their individual investment decisions. Viewed in isolation, each decision seems to make sense. When taken... View Details
Keywords: Capital Markets
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Sahlman, William A., and Howard H. Stevenson. "Capital Market Myopia." Harvard Business School Background Note 288-005, August 1987. (Revised December 1998.)
  • March 2020
  • Case

A Tower for the People: 425 Park Avenue

By: John Macomber, Joseph G. Allen and Emily Jones
Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details
Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)
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Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
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