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Show Results For
- All HBS Web
(3,553)
- People (5)
- News (657)
- Research (2,501)
- Events (6)
- Multimedia (5)
- Faculty Publications (1,402)
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
'technology' as a threat to customer loyalty . Loyalty is earned by meeting and exceeding expectations. Do that, and you can maintain loyal customers." AIM added, "It... View Details
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate View Details
- 23 Mar 2010
- First Look
First Look: March 23
collected by IBM. Additional data on labor hours and number of customer transactions allow students to examine the relationship between staffing levels View Details
Keywords: Martha Lagace
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer View Details
Keywords: by Peter K. Jacobs
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on... View Details
Keywords: Martha Lagace
- 24 Apr 2007
- First Look
First Look: April 24, 2007
personal example of these synergistic relationships and discusses boundary issues associated with these faculty/firm collaborations. Executive education in general, and View Details
Keywords: Sean Silverthorne
- 10 Sep 2015
- Blog Post
Why We Recruit: EF Education First
about helping people create new opportunities for themselves through immersive international experiences. We offer our customers every imaginable way to see the world, engage with another culture, learn a language, or earn an academic... View Details
- 23 Jun 2009
- First Look
First Look: June 23
focuses on interoperability: vendors should enable products to work together so customers can realize the full benefit of complementary products offered by competing vendors. Following this principle enables products to connect to each... View Details
Keywords: Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
landscape and its accompanying expanding advertising options. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707458 Lou Pritchett: Negotiating the P&G Relationship... View Details
Keywords: Martha Lagace
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
equally interesting question of whether it is more important to obtain the thinking of a few potential customers or to focus on dissatisfied current users of a product or service. As he said, "Improving... View Details
Keywords: by James Heskett
- 18 Oct 2010
- Lessons from the Classroom
Venture Capital’s Disconnect with Clean Tech
MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some intriguing advice: Spend a few... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
spending associated with the redemption of such a coupon is focused on "marginal" grocery items, or grocery items that a customer does not typically buy. Download the paper: http://www.hbs.edu/research/pdf/08-024.pdf The Causes... View Details
Keywords: Martha Lagace
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
Companies should "always try new things," he emphasizes. "But we have learned to focus on and apply this innovation to our current customers." Updated advice: Make sure that a sizable... View Details
Keywords: by Melissa Raffoni
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
successful firms. Some firms have completely changed the competitive dynamics of their industries because of the kind of competitive advantage they've been able to gain in the supply chain. Wal-Mart, of course, is the obvious one. The impact of their ability to get... View Details
Keywords: by Staff
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
customers reported their mileage more truthfully when customers signed their annual report form before filling it out, she said. Now the British government is considering the tactic for its tax forms. The... View Details
- 17 Jan 2012
- First Look
First Look: January 17
PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not... View Details
Keywords: Sean Silverthorne
- September 2010
- Teaching Note
Compass Maritime Services, LLC: Valuing Ships (TN)
By: Benjamin C. Esty and Albert W. Sheen
Teaching Note for 211014. View Details
- 16 Aug 2016
- First Look
August 16, 2016
42.4%; P = .01). Clinical activity and primary employment in a clinical role decreased after degree conferment. After completing their education, a majority of physician-MBAs divert their primary professional View Details
Keywords: Sean Silverthorne