Publications

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

09 Nov 2010
First Look

First Look: November 9, 2010

channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Download the paper: http://www.hbs.edu/research/pdf/11-042.pdf Growth through... View Details

Keywords: Sean Silverthorne

June 2004 (Revised September 2006)
Case

Business Intelligence Software at SYSCO

The large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI... View Details

Keywords: Change Management; Information Technology; Applications and Software; Decision Making; Management Systems; Distribution Industry; Distribution Industry

04 Mar 2014
First Look

First Look: March 4

India on firm size dynamics and reallocation of resources within industries. Following deregulation, resource misallocation declines, and the left-hand tail of the firm size View Details

Keywords: Sean Silverthorne

18 Oct 2011
First Look

First Look: October 18

Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom accessories. The mission View Details

Keywords: Sean Silverthorne

October 2000 (Revised March 2001)
Case

BizRate.com

By: Youngme E. Moon

BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details

Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

other, offering thirty channels of programming in eight languages. STAR's evolution indicates, first of all, the abiding preference—demonstrated in all regions around the... View Details

Keywords: by Martha Lagace

October 2014 (Revised June 2015)
Case

Quiet Logistics (A)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

15 Nov 2016
News

China IFC: Global Access, Global Perspective

insight into sales and distribution by working with Shanghai Electric. “The hands-on learning deepened our understanding of working in cross-cultural teams,” she notes. Ultimately, she concludes, “I feel... View Details

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

distributed their products through company-owned salons. Estée decided to focus her efforts on premium department stores. Estée had spent most of her adult life marketing directly to consumers. But in the... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

25 Jun 2013
First Look

First Look: June 25

systems that perform the same function. These differences appear to be associated with different models of development-open, distributed organizations develop systems with smaller Cores, while closed... View Details

Keywords: Anna Secino

March 2010
Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details

Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

Find at Harvard

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and View Details

Keywords: Re: Multiple Faculty

20 Dec 2011
First Look

First Look: December 20

results across various studies. The findings are discussed with regard to the boundary conditions and potential underlying processes of the UTE. Working PapersThe Impact of Modularity on Intellectual... View Details

Keywords: Carmen Nobel

December 2015 (Revised February 2017)
Case

BRF

By: David E. Bell and Natalie Kindred

In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,... View Details

March 2008
Case

Cambrian House

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details

Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet

11 Oct 2024
Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

distribution of refugees across resettlement sites throughout each year, so that no single location was either overwhelmed or underutilized during the year. That’s a steep challenge, as the population View Details

Keywords: by Ben Rand; Technology; Information Technology

March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry