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  • All HBS Web  (9,880)
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  • March 2006 (Revised February 2007)
  • Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
  • May 2013
  • Case

Wendy Peterson

By: Linda A. Hill and Alisa Zalosh
Wendy Peterson was recently promoted to Vice President of Sales at the Plano, Texas, office of AccountBack, an accounting software and services company. To penetrate a perceived market niche, Peterson hires Fred (Xing) Wu, whose familiarity with and access to Chinese... View Details
Keywords: Leadership; Conflict Management; Salesforce Management; Rank and Position; Performance Evaluation; Management Teams; Cross-Cultural and Cross-Border Issues; Accounting Industry; Texas
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Hill, Linda A., and Alisa Zalosh. "Wendy Peterson." Harvard Business School Brief Case 913-560, May 2013.
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS professor... View Details
Keywords: by Susan Young
  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
  • 25 Dec 2014
  • News

Management in a Digital Economy

  • 07 Jun 2012
  • News

Keeping America's Best Ideas Under Wraps

  • 29 Jun 2012
  • News

Funds and Allies Defend the Buck

  • 18 May 2013
  • News

Money might buy you happiness, if you spend it right

  • 01 Mar 2013
  • News

Cadaver supply: The last industry to face big changes

  • 10 Dec 2010
  • News

Hub home values up by $11B

  • 22 Oct 2014
  • News

Aligning Strategy and Sales with Frank Cespedes

  • 03 Mar 2011
  • News

Could Japanese hospital doctors offer a remedy to student place dilemma?

    Management Culture & Surveillance

    Highlighted in Columbia L. Sch.’s Blue Sky and Duke L. Sch.’s Global Markets blogs. Featured in its own episode of Stanford L. Sch.’s Business Scholars podcast. Selected for “New and Emerging Voices in Workplace Law,” 2020 AALS Ann. Meeting. View Details

      Samuel L. Hayes

      Samuel L. Hayes holds the Jacob H. Schiff Chair in Investment Banking Emeritus, at the Harvard Business School.  He has taught at the School since 1970, prior to which he was a tenured member of the faculty of the Columbia University Graduate School of Business. He... View Details

      • December 2004 (Revised July 2005)
      • Case

      Extend Fertility

      By: Myra M. Hart and Sylvia Sensiper
      Focuses on the search for opportunity, the generation and evaluation of business concepts, creation of a business plan, and the start-up process. Follows experienced entrepreneur Christy Jones as she combines her business skills and personal experience to generate new... View Details
      Keywords: Opportunities; Business Plan; Entrepreneurship; Personal Development and Career; Social Issues; Gender; Business Startups; Biotechnology Industry
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      Hart, Myra M., and Sylvia Sensiper. "Extend Fertility." Harvard Business School Case 805-065, December 2004. (Revised July 2005.)
      • 14 Jul 2009
      • First Look

      First Look: July 14

      an asymmetric market structure, with a few large P firms and many small OS firms. Download the paper: http://www.hbs.edu/research/pdf/09-149.pdf Anticommons and Optimal Patent Policy in a Model of Sequential Innovation Authors:Gastón... View Details
      Keywords: Martha Lagace
      • February 2022 (Revised March 2022)
      • Case

      MicroStrategy's Investment in Bitcoin

      By: C. Fritz Foley
      At the end of the second quarter of 2020, MicroStrategy, a Virginia based provider of analytics software and services, announced plans to acquire and hold bitcoin as a part of the firm’s treasury reserve policy and corporate strategy. Within a year, the firm purchased... View Details
      Keywords: Bitcoin; Corporate Strategy; Acquisition; Investment Portfolio; Capital Structure; Equity
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      Foley, C. Fritz. "MicroStrategy's Investment in Bitcoin." Harvard Business School Case 222-048, February 2022. (Revised March 2022.)
      • 2008
      • Article

      Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling

      By: Francisco de Asis Martinez-Jerez
      This paper examines the effect of corporate governance on investor reactions to accounting choice in the context of accounting for business combinations. Using a sample of 324 recent stock swap acquisitions I find that, contrary to practitioners' belief that capital... View Details
      Keywords: Financial Reporting; Financial Statements; Mergers and Acquisitions; Capital Markets; Stocks; Price; Corporate Governance
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      Martinez-Jerez, Francisco de Asis. "Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling." Art. 1. European Accounting Review 17, no. 1 (2008): 5–35. (Lead Article.)
      • October 1998 (Revised August 1999)
      • Case

      Amazon.com--Going Public

      By: William A. Sahlman and Laurence E. Katz
      Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of... View Details
      Keywords: Going Public; Risk and Uncertainty; Business Model; Financial Strategy; Business Strategy; Initial Public Offering; Electronics Industry; Retail Industry
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      Sahlman, William A., and Laurence E. Katz. "Amazon.com--Going Public." Harvard Business School Case 899-003, October 1998. (Revised August 1999.)
      • July 2011 (Revised September 2011)
      • Case

      Game Time Decision for AppDirect

      By: Andrei Hagiu, Laura Arjona and Emily Zhang
      AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details
      Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States
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      Hagiu, Andrei, Laura Arjona, and Emily Zhang. "Game Time Decision for AppDirect." Harvard Business School Case 712-410, July 2011. (Revised September 2011.)
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