Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,367) Arrow Down
Filter Results: (2,367) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (120,073)
    • Faculty Publications  (2,367)

    Show Results For

    • All HBS Web  (120,073)
      • Faculty Publications  (2,367)

      MarketingRemove Marketing →

      ← Page 117 of 2,367 Results →
      • December 1980 (Revised February 1982)
      • Case

      Fieldcrest: Cooperative Advertising

      By: Stephen A. Greyser
      Keywords: Advertising
      Citation
      Find at Harvard
      Related
      Greyser, Stephen A. "Fieldcrest: Cooperative Advertising." Harvard Business School Case 581-094, December 1980. (Revised February 1982.)
      • December 1980 (Revised April 1981)
      • Case

      General Electric Co.: Appliance Division Advertising

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
      • December 1980 (Revised July 1991)
      • Case

      Loctite Corp.: Industrial Products Group

      By: John A. Quelch
      A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
      Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
      • September 1980 (Revised October 1983)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (D)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
      • September 1980 (Revised July 1981)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (B)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
      • September 1980 (Revised July 1981)
      • Supplement

      AT&T -- Long Lines Department National Account Selling (C)

      By: Thomas V. Bonoma and Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)
      • 1980
      • Chapter

      Advertising and Public Relations

      By: R. S. Tedlow
      Keywords: Advertising; Advertising Industry; Public Relations Industry
      Citation
      Related
      Tedlow, R. S. "Advertising and Public Relations." In Encyclopedia of American Economic History, edited by G. Porter, 677–695. New York: Charles Scribner's Sons, 1980.
      • May 1980 (Revised September 1985)
      • Case

      AT&T Long Lines: Marketing Telemarketing (A)

      By: Benson P. Shapiro
      Keywords: Marketing Communications; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • January 1980 (Revised August 1985)
      • Case

      Cumberland Metal Industries: Engineered Products Division--1980

      By: Benson P. Shapiro
      Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
      Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
      • January 1980 (Revised August 1986)
      • Case

      General Electric vs. Westinghouse in Large Turbine Generators (A)

      By: Michael E. Porter
      Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
      Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
      Citation
      Educators
      Purchase
      Related
      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • 1978
      • Chapter

      The Marketing Factor for Nonconventional-Protein Products

      By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
      Keywords: Food; Product Marketing; Food and Beverage Industry
      Citation
      Related
      Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
      • April 1978
      • Case

      FTC and Listerine Antiseptic

      By: Stephen A. Greyser
      Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
      Citation
      Find at Harvard
      Related
      Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
      • April 1978 (Revised January 1985)
      • Case

      Searle Medical Instruments Group (Abridged)

      By: Steven C. Wheelwright
      SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
      Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry
      Citation
      Educators
      Purchase
      Related
      Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
      • March–April 1978
      • Article

      Testing Social Theories in Marketing Settings

      By: D. A. Leonard and E. M. Rogers
      Keywords: Theory; Marketing; Society
      Citation
      Find at Harvard
      Related
      Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
      • February 1978 (Revised September 1986)
      • Case

      AT&T -- Long Lines Department National Account Selling (A)

      By: Benson P. Shapiro
      Keywords: Marketing; Communication; Strategy; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P. "AT&T -- Long Lines Department National Account Selling (A)." Harvard Business School Case 578-119, February 1978. (Revised September 1986.)
      • January 1978 (Revised April 1994)
      • Case

      Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
      Citation
      Find at Harvard
      Related
      Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
      • 1978
      • Article

      Optimal Advertising: An Intra-Industry Approach

      By: Michael E. Porter
      Keywords: Advertising; Business Ventures
      Citation
      Related
      Porter, Michael E. "Optimal Advertising: An Intra-Industry Approach." Issues in Advertising: The Economics of Persuasion (1978).
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
      Citation
      Read Now
      Related
      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
      • ←
      • 117
      • 118
      • 119
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.