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  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
Related
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
Related
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

in Internet Search Engines Authors:Benjamin Edelman and Duncan S. Gilchrist Abstract In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with improved... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain... View Details
Keywords: Martha Lagace
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

smart, connected products that could be controlled remotely. But who really wanted to check ten different apps to make sure the heat was down, the doors were locked, and the lights were turned off? The Internet of Things (IoT) redefined... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace
  • 01 Dec 1999
  • News

Covering the Issues

annual Cyberposium). Recent Bulletins have profiled the vast array of alumni who are involved in high technology - from those working with Internet startups, to those working against the Y2K problem. Advances in technology "bring the... View Details
Keywords: Susan Young, Deborah Blagg, and Garry Emmons
  • 10 May 2016
  • First Look

May 10, 2016

developing world. We then discuss how survey techniques can be improved to better measure willingness to pay for urban amenities. Finally, we explain how Internet data is being used to improve the quality of city services. Publisher's... View Details
Keywords: Carmen Nobel
  • 03 Feb 2015
  • First Look

First Look: February 3

Organizing the Vacation Rental Industry In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace-a global online... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2013
  • First Look

First Look: October 29

university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking devices and the Internet in the 1990s and 2000s... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2015
  • News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note, evidenced by its heavy lobbying against net neutrality, or the... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 06 Apr 2010
  • First Look

First Look: April 6

such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model.... View Details
Keywords: Martha Lagace
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

intense debate about the appropriate level of protection for intellectual property. The Internet provides a natural crucible to assess the implications of reduced protection because it drastically lowers the cost of copying information.... View Details
Keywords: Sean Silverthorne
  • October 2018
  • Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson
Keywords: Artificial Intelligence; Machine Learning; Automation; Analytics; American Family; American Family Insurance; Insurance; Business Organization; Transformation; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Job Cuts and Outsourcing; Risk and Uncertainty; Mobile and Wireless Technology; Technology Adoption; Internet and the Web; Applications and Software; Corporate Strategy; AI and Machine Learning; Digital Transformation; Insurance Industry; Technology Industry; Wisconsin
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  • 01 Jun 2020
  • News

Keeping the Beat

to hopping on Zoom. Everyone is used to hopping on Instagram Live or Facebook Live, or these virtual experiences. It’s the new norm and people are comfortable with it. They have better Internet connections. They’re charging their phones.... View Details
Keywords: Motion Picture and Sound Recording Industries; Information
  • 01 Dec 2009
  • News

The Fab Four

of being a successful entrepreneur. There are huge, huge market areas right now that are suffering from great dislocation and transition, and for which technology innovation has an opportunity to create tremendous value. Health care, the View Details
Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of... View Details
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by... View Details
Keywords: Martha Lagace
  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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  • 23 Aug 2016
  • First Look

August 23, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting... View Details
Keywords: Sean Silverthorne