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  • All HBS Web  (3,872)
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    • News  (870)
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  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overall ad cost due to additional search... View Details
Keywords: by Michael Blanding; Advertising
  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

"Time and size will see to it that the 'structure' takes control Fluctuation (innovation?) happens more at the fringes and the 'creative' parts of the company, less within... View Details
Keywords: by James Heskett; Education
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

in general is too risky a strategy, and entertainment businesses should vigorously try to save costs in an effort to increase profits. But in my research I have found that betting heavily on the most likely... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

as contractors in need of portable self-insurance and a consumer-based rather than an employer-based insurance system (Greg Bownik, Al Rossow, Katherine Daley). No wonder it's hard to define the problem and... View Details
Keywords: by Jim Heskett; Health
  • 02 Apr 2001
  • What Do You Think?

Telecommuting: Dangerous to Health?

"as part of a small team building a new company ... the time we spend together (as opposed to the day per week that she and her colleagues telecommute) ... is the most valuable." Jack Downey makes... View Details
Keywords: by James Heskett
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

can firms do to prevent it? A: When you go buy a toy at the store, the only cost that stands out is the price you pay for the toy, not the coins you put in the parking meter near the store's window. If you buy toys online, you might wind... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Apr 2017
  • What Do You Think?

How About Investing in Human Infrastructure?

the training and splits the wages with the government. For one worker for a year, the cost would be $25,000 to the government, $5,000 plus on-the-job training costs to the... View Details
Keywords: by James Heskett; Construction
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

get a booking that year, they are then given a date and time to show up. Reaching elBulli's coastal perch involves traveling to Barcelona, then negotiating two hours of narrow, twisting mountain roads. But... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 02 May 2016
  • Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

what can be done to reverse that trend. In doing so, they take aim at some misconceptions about what keeps voters home, and show the surprising effectiveness of door-to-door canvassing at getting more people to the polls. Voting is not... View Details
Keywords: by Michael Blanding; Communications; Public Relations
  • 26 Mar 2014
  • Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

efficient. Entering patient data into a computer can cost doctors valuable patient time.Photo: iStockPhoto However, several studies indicated that when physicians spent extra time entering data themselves,... View Details
Keywords: by Dina Gerdeman; Health
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

Control and Prevention—using big data, such as cellular data, credit card usage information, and surveillance camera footage—traced the infected person’s steps to locate... View Details
Keywords: by Doug J. Chung; Health
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

mistrustful of exotic foods." He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional... View Details
Keywords: by Garry Emmons
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

years for politicians to act on their constituencies' widespread indignation. Don't count on regulation to solve anything in time or on budget. This is what makes a market-based way to deliver consumer privacy attractive. Markets have an... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

characters, and through these emotions the characters live inside us, sometimes just for the length of time it takes to read and discuss their story, but often for much, much... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 02 May 2012
  • What Do You Think?

Can the “Leadership Industry” Fulfill Its Promise?

ability to learn from "repeated failure" (Shadreck Saili), "a quest for integrity" (Adriano Pianesi), a combination of ego control and "ambition for the institution" (Bruno... View Details
Keywords: by Jim Heskett
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize... View Details
Keywords: by Martha Lagace
  • 31 Dec 2012
  • Research & Ideas

Most Popular Stories of 2012

Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details
Keywords: by Staff
  • 26 Sep 2005
  • Research & Ideas

What Perceived Power Brings to Negotiations

results. Once we controlled for gender, the results were clean. I was surprised because we were very clear about the power manipulations. These people knew the other party had a really good alternative or a really bad alternative. View Details
Keywords: by Mallory Stark
  • 02 May 2008
  • What Do You Think?

What is the Future of State Capitalism?

respondents. Shann Turnbull points out that "National governments can deal with globalisation as they can determine the rules of ownership and control applicable in their jurisdictions."... View Details
Keywords: by Jim Heskett
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