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Show Results For
- All HBS Web
(4,248)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
Keywords: by Danielle Kost
- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details
- Student-Profile
Mengjie "Magie" Cheng
systems, and technological innovation. One project, which is relevant to both the marketing and information systems, examines social media influencer reputation. In this project, Magie and her co-authors... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
questions in a new working paper, Because We're Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts, written with Vicki G. Morwitz, the Harvey Golub Professor of Business Leadership... View Details
- 01 Mar 2007
- News
Daniel Vasella
Secondly, we thought we would run it better. The California biotech firm famously failed to produce enough flu vaccine for the U.S. market in 2004. And thirdly, we saw that there was a significant growth opportunity due to new vaccines,... View Details
- 01 Mar 2012
- News
Putting Ghosts to Rest
who reflects on his experiences in Rwanda and how unfamiliar environments abroad can lead to reevaluating traditional notions of business risk and social return. It was late at night, and I was tired. Perfect timing for my inner... View Details
- March 2022
- Supplement
Winning Business at Russell Reynolds (B)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (B)." Harvard Business School Supplement 422-046, March 2022.
- 19 Aug 2013
- News
Bees Make a Sweet Deal for African Farmers
manufacturing hives and offering village-level demonstrations and training. A social enterprise that has won multiple international awards, Honey Care also provides a guaranteed market at fair trade prices... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights from View Details
Keywords: by Carmen Nobel
- 01 Jun 2008
- News
Kash Rangan
a realistic view of the work of nonprofits in general. If you look at social service organizations working at the cutting edge of where markets have failed, the idea of venture philanthropy clicking is a... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
a market in service, reputation, and reliability develops. Social exchanges. People build identities in virtual communities like Korea's Cyworld (90 percent of Koreans in their 20s are members). Firms may... View Details
- 01 Oct 1998
- News
A Community Investment
the HBS Initiative on Social Enterprise, which focuses its teaching, research, and collaborative efforts on nonprofit organizations, other private social-purpose enterprises, and the role of business leadership in the View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details
- 01 Sep 2011
- News
Whale Wars
all need to look beyond the buildings in front of our eyes. — Beth “MB” Thoren (MBA ’92), a graduate of the US Merchant Marine Academy, is a marketing director based in London. View Details
- January 2024
- Supplement
Winning Business at Russell Reynolds
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds." Harvard Business School Multimedia/Video Supplement 424-704, January 2024.
- 01 Mar 2013
- News
Making Change
Since 2009, HBS has given special recognition to seven social-impact organizations by awarding Social Entrepreneurship Fellowships (SEF) to their young alumni founders. Here's a status report on how the fellows and their ventures are... View Details
- 01 Sep 2010
- News
Noted & Quoted
“If I had been leaving Harvard in 2010, this would be the area I would want to be going into.” — Sir Ronald Cohen (MBA ’69), a founder of the European venture capital industry, referring to his latest venture, Social Finance, a View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
John, an assistant professor in the Negotiation, Organizations, and Markets unit at Harvard Business School. “They assume the Bachelor can only like one type of woman.” “When you like one lake, people infer that you hate cities” It turns... View Details