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  • 13 Dec 2016
  • First Look

December 13, 2016

Harvard Business School Case 217-016 Financial Services at Falabella (A) In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its... View Details
Keywords: Carmen Nobel
  • 30 Jul 2013
  • First Look

First Look: July 30

listed company and the largest telecom provider in New Zealand, was being divided into two publicly traded companies, Chorus, a telecom infrastructure company, and new Telecom, a telecom retail services provider. In connection with this... View Details
Keywords: Anna Secino
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The app “creates value,” says Oberholzer-Gee, by helping... View Details
Keywords: by Lane Lambert; Technology
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details
Keywords: by Frank V. Cespedes
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

transcripts, Yu says the team encountered plenty of bad calls, and it was "mind-boggling" how poorly some CEOs and CFOs communicated. Take the CFO of one of the largest retail banking groups in Europe, who was asked about a... View Details
Keywords: by Dina Gerdeman
  • 05 Feb 2009
  • What Do You Think?

Why Can’t We Figure Out How to Select Leaders?

leaders of our largest financial institutions worldwide struggling to justify decisions that have placed their organizations in jeopardy. I was reminded, too, of the CEO of a well-known retail organization who, I believe, would be... View Details
Keywords: by Jim Heskett
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

  Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a View Details
Keywords: Martha Lagace
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

U.S. consumers. Despite years of offering samples to consumers, modifications to the naming and packaging design, the addition of new flavors, changes in the supermarkets where it placed its product, and offering retailers slotting... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details
Keywords: Re: Andi Wang
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

KindredHarvard Business School Case 513-052 Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

has begun to grow kiwifruit outside of New Zealand in order to have the product on retail shelves year round. Is this the right strategy for the future? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511001-PDF-ENG Asian Agri... View Details
Keywords: Sean Silverthorne
  • September 2020 (Revised July 2022)
  • Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States
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  • November 2018 (Revised June 2019)
  • Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko
In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details
Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Retail Industry; Retail Industry; Retail Industry; United States
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  • January 2017 (Revised April 2018)
  • Background Note

Introduction to Incentive-based Sales Compensation Systems

By: Willy Shih
This background note explains the structure of incentive-based sales compensation systems. View Details
Keywords: Sales Compensation; Sales Force Compensation; Sales Force Management; Sales; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retail Industry; Retail Industry; Retail Industry; United States
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  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
  • 10 Feb 2015
  • First Look

First Look: February 10

through the intermediary. We show that this leads to inflated retail prices, excessive adoption of the intermediaries' services, over-investment in benefits to buyers, and a reduction in consumer surplus and sometimes welfare. Competition... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

third-party retail sales might cannibalize some of Amazon's own revenues in certain product categories. Then Amazon went a step further with its Prime membership announcement, offering participants free shipping for all transactions for... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

commercial buildings in the asset mix. Cities don't claim that office buildings, retail malls, or factories were built for the Games. Even Olympic housing is seldom successfully transformed into apartments or public housing once the... View Details
Keywords: Re: Multiple Faculty; Sports
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter

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