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    Marketing Metaphoria

    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
    • Web

    Executive Education - Global

    faculty forges powerful alliances with leaders of industry, government, and academia. The groundbreaking research they mine is transformed into breakthrough leadership insights that are delivered in our state-of-the-art classrooms in... View Details
    • Web

    Klarman Hall | About

    ability to attract and inspire individuals who believe in the power of management and management education to improve societies and change the world. The building conveys a sense of openness and welcome. The entrances along the pavilion... View Details

      Aurora Turek

      Aurora Turek is a PhD candidate in the Organizational Behavior program at Harvard Business School. Her research focuses on the future of work. In particular, she studies how flexible work practices - like remote and hybrid work - emerge and the implications of these... View Details
      • 13 Feb 2007
      • Working Paper Summaries

      Electronic Hierarchies and Electronic Heterarchies: Relationship-Specific Assets and the Governance of Interfirm IT

      Keywords: by Andrew McAfee, Marco Bettiol & Maria Chiarvesio; Technology
      • May 2022
      • Article

      Coins for Bombs: The Predictive Ability of On-Chain Transfers for Terrorist Attacks

      By: Dan Amiram, Evgeny Lyandres and Daniel Rabetti
      This study examines whether we can learn from the behavior of blockchain-based transfers to predict the financing of terrorist attacks. We exploit blockchain transaction transparency to map millions of transfers for hundreds of large on-chain service providers. The... View Details
      Keywords: Blockchain; Bitcoin; Accounting; AI and Machine Learning; National Security; Governing Rules, Regulations, and Reforms
      Related
      • 2012
      • Teaching Note

      Beyondsoft Co., Ltd. (B) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
      Related
      • October 2013 (Revised December 2015)
      • Case

      Alcoa's Bid for Alcan (A)

      By: Paul Healy and Penelope Rossano
      In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream... View Details
      Keywords: Acquisitions; Strategy; Aluminum; Accounting; Financials; Alcoa; Rio Tinto; Alcan; Metals and Minerals; Competition; Consolidation; Emerging Markets; Acquisition; Financial Statements; Manufacturing Industry; Canada; China; Russia
      Related
      • October 2013
      • Article

      Shattering the Myth of Separate Worlds: Negotiating Non-Work Identities at Work

      By: Lakshmi Ramarajan and Erin M. Reid
      How much of our self is defined by our work? Fundamental changes in the social organization of work are destabilizing the relationship between work and the self. As a result, parts of the self traditionally considered outside the domain of work, i.e., "non-work"... View Details
      Keywords: Identity; Diversity; Strategy; Jobs and Positions; Work-Life Balance
      Related
      • February 2006 (Revised March 2006)
      • Case

      Negotiating on Thin Ice: The 2004-2005 NHL Dispute (A)

      By: Deepak Malhotra and Maly Hout
      On September 15, 2004, the existing collective bargaining agreement (CBA) between the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) expired. Because the two sides had failed to negotiate a new CBA by that date, NHL... View Details
      Keywords: Negotiation Tactics; Negotiation Participants; Trust; Sports; Compensation and Benefits; Sports Industry; United States
      Related

        Coins for Bombs: The Predictive Ability of On-Chain Transfers for Terrorist Attacks

        This study examines whether we can learn from the behavior of blockchain-based transfers to predict the financing of terrorist attacks. We exploit blockchain transaction transparency to map millions of transfers for hundreds of large on-chain service providers.... View Details
        • 07 Jun 2023
        • Blog Post

        My One Case: MBA Class of 2023 Looks Back

        after six years on Wall Street thinking it’d be difficult for me to be taken seriously in Hollywood (or in the literary world) if I didn’t go to a film school or make movies in my basement when I was 12. The case was a powerful reminder... View Details
        • July 2019 (Revised May 2021)
        • Case

        Acelerex

        By: John R. Wells and Benjamin Weinstock
        In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
        Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
        Related
        • 20 Apr 2010
        • First Look

        First Look: April 20

        are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty-first century, beauty is again being reimagined anew. Order this book:... View Details
        Keywords: Martha Lagace
        • 18 Apr 2011
        • Research & Ideas

        It’s Not Nagging: Why Persistent, Redundant Communication Works

        redundant communication, coupled with an escalating sense of urgency, is integral to communicating because it gets the job done. New research shows that getting employees to listen up and deliver isn't so different. “Those without power... View Details
        Keywords: by Kim Girard
        • 12 Apr 2022
        • Research & Ideas

        Swiping Right: How Data Helped This Online Dating Site Make More Matches

        consequences disproportionately felt by one group of users. McFowland urges developers to be mindful when rolling out features with interpersonal ramifications. “Platforms have tremendous power when to change behavior and to help lead to... View Details
        Keywords: by Kara Baskin
        • 27 Jul 2021
        • Op-Ed

        What Pirates Can Teach Us About Leadership

        In the deep heat of an 18th-century summer, a crew of pirates was sailing off the Virginia coast when a lookout spotted a merchant ship to the south. Springing into action, the pirates launched an attack, rocking the merchant ship with a cascade of musket balls and... View Details
        Keywords: by Francesca Gino
        • 20 Aug 2020
        • Book

        From the Plow to the Pill: How Technology Shapes Our Lives

        For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
        Keywords: by Dina Gerdeman
        • 30 Sep 2019
        • Book

        6 Steps to Building a Better Workplace for Black Employees

        race was no longer relevant or that we had somehow collectively moved beyond race in the workplace,” Roberts says. The picture that emerges from the essays in Race, Work, and Leadership echo the same message: Race not only still matters in the American workplace, but... View Details
        Keywords: by Dina Gerdeman
        • 26 Aug 2019
        • Research & Ideas

        Lipstick Tips: How Influencers Are Making Over Beauty Marketing

        Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should Not Try to Control The Life of... View Details
        Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics