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  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
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  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

Recent high-profile financial meltdowns at Bitcoin, Celsius, and Terraform Labs, which together wiped out hundreds of billions in market value, helped trigger a flight from the cryptocurrency market, driving its value from $2.9 trillion... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • Forthcoming
  • Article

The Evolution of Financial Services in the United States

By: Robin Greenwood, Robert Ialenti and David Scharfstein
This article surveys the literature on the historical growth and transformation of the U.S. financial sector. The sector expanded rapidly between 1980 until 2006, when its contribution to GDP rose from 4.8% to 7.6%. After the Global Financial Crisis, the size of the... View Details
Keywords: Financial Crisis; Financial Institutions; Financial Markets; Growth and Development; Economic Sectors
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  • July 2019 (Revised May 2020)
  • Supplement

Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships

By: Rosabeth Moss Kanter and Joyce J. Kim
In 2010, Anand Piramal acquired the Health Management Research Institute (HMRI), a healthcare venture, and merged it with his original digital healthcare startup Piramal e-Swasthya (PeS), so that PeS became Piramal Swasthya. After acquiring HMRI, Piramal Swasthya... View Details
Keywords: Entrepreneur; Healthcare; Innovation; Emerging Economies; Scaling; Social Enterprise; Entrepreneurship; Health Care and Treatment; Innovation and Management; Emerging Markets; Growth and Development; Organizational Change and Adaptation; Partners and Partnerships; India
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  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 18 May 2009
  • Research & Ideas

The Unseen Link Between Savings and National Growth

particularly in developing, technology-poor countries. Harvard Business School professor Diego Comin teamed with Harvard University's Philippe Aghion and Brown University's Peter Howitt to research the issue and write the working paper... View Details
Keywords: by Sarah Jane Gilbert
  • Web

Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the View Details
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

Relations Update The External Relations department outlined their efforts to support alumni in their lifelong relationship with the School, which includes exploring new models of engagement that marry faculty research on important topics... View Details
  • 29 May 2007
  • First Look

First Look: May 29, 2007

Dilip Soman Abstract Decision researchers have long been interested in behaviors that deviate from rational choice. Of these, the compromise effect has received considerable attention, with it repeatedly shown that the probability of... View Details
Keywords: Martha Lagace
  • Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

Competition provides a unique opportunity for students to put entrepreneurship principles into practice with an integrative learning experience. Students may participate in either the Business Track (for ventures whose economic returns drive substantial View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

society and our planet. Probable Futures offers frameworks, tools, and storytelling to help people understand, prepare for, and choose between the futures that the climate offers us. Glendon is also a pro bono consultant to many institutions, including McKinsey and the... View Details
  • Blog

Recent Insights from HBS Podcasts

enterprise that provides financial advice to a class of customers that had not been addressed by market incumbents—the 75% of American households that lacked access to high-quality, affordable, and unbiased financial advice. Volvo Cars... View Details
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

example, the fragmentation of production around the world, distribution outlets worldwide, and research and development facilities that capitalize on local talent pools. But we still basically think that firms belong to some home country... View Details
Keywords: by Martha Lagace
  • Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
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  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

immigrants are extremely important to innovation. What is debated is whether that comes at the expense of native Americans." Kerr's recent research indicates that while the program is good for innovation, it has limited overall effect on... View Details
Keywords: by Carmen Nobel; Technology
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

certifiers opt for a quick turnaround time at the expense of a lower accuracy. Finally, we investigate the opportunity of regulating transparency. Download the paper: http://www.hbs.edu/research/pdf/09-062.pdf   Cases & Course MaterialsThe Carbon View Details
Keywords: Martha Lagace
  • Web

Business Finance Course Online | HBS Online

potential projects Examine how capital markets work and how they affect your business Develop a financial intuition that will give you the confidence to make effective decisions in your career and life Who Will Benefit Early and... View Details
  • Web

Online Business Analytics Course | HBS Online

research in his industry Arjun Bhandegaonkar Film studio executive Strengthen your analytical skills before pursuing an MBA or other graduate program. I majored in engineering and minored in economics as an undergraduate, but the content... View Details
  • September–October 2017
  • Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Keywords: Experiments; A/B Testing; Research; Consumer Behavior
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  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

colleagues had the unique opportunity to study the evolution of an entirely new industry—the wireless router sector—from its inception in the late 1990s to its maturation into a $12.5 billion worldwide market by 2020. View Details
Keywords: by Jay Fitzgerald; Technology