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  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

their quest for revenue generation. It can also be risky and difficult to finance a hybrid: Venture capitalists may be turned off by the idea of funding an organization preoccupied with its social mission, while charitable foundations may... View Details
Keywords: by Carmen Nobel
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

years, curious to see if its ideas had stood the test of time. I was surprised by the book’s sober tone. It has a morning-after hangover vibe: “I guess last night was amazing, but I can’t remember it all; I must have blacked out. Now it... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 08 Dec 2015
  • Research & Ideas

You Won't Make It If You Fake It

selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with Cleveland Clinic and Walgreens.... View Details
Keywords: by Bill George
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

is created, which increases both interest in the brand and intent to buy. The idea is aligned with Pavlov's theory of classical conditioning, he says. If you show somebody a stimulus (the brand) and then you show qualities (fun) right... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 28 Nov 2011
  • Research & Ideas

Rethinking the Fairness of Organ Transplants

policy and has put out a formal request for information to help guide that decision-making process, to which Trichakis, Bertsimas, and Farias are contributing. Their key idea is to propose a new way of thinking about the problem. So far,... View Details
Keywords: by Dennis Fisher; Health
  • 22 Sep 2008
  • Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

communications in corporations? Where did the idea come from? Toby Stuart: For the first time in history, it is possible to actually analyze the "soft wiring" or largely complete social networks inside organizations. This is feasible... View Details
Keywords: by Sarah Jane Gilbert
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

take the ideas from our MBA social entrepreneurship course, which has been taught at HBS for many years, beyond the walls of the HBS classroom. The book is geared toward students with whom we would not otherwise have the opportunity to... View Details
Keywords: by Sean Silverthorne
  • 13 Nov 2006
  • Research & Ideas

Science Business: What Happened to Biotech?

property" has been a powerful shaping force in biotech. The idea behind monetization of IP is that you don't need to actually develop a product; you can just develop a piece of IP, and then capture financial returns through licensing... View Details
Keywords: by Sean Silverthorne; Biotechnology
  • 03 May 2011
  • First Look

First Look: May 3

social exchange that resembles the innovation process. Our research suggests that, under particular conditions, novel ideas can be generated and ambiguous contexts navigated without great foresight. Instead, entrepreneurs can arrive at... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

ideas about improvement opportunities. However, the hypothesized link between WalkRounds -based programs and performance has not been rigorously examined in a set of randomly selected hospitals. Objective: To fill this research gap, we... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2019
  • Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

range of ideas into debates that can be used to formulate questions and strategic directives for management. Those conversations can’t happen if boards aren’t making time for them, however. “There can be a tendency for longer-term... View Details
Keywords: by Michael Blanding
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

examination. This book combines insights and lessons from business practice, government policy, and individual decision-making to give voice to data and ideas that should drive the next wave of policy and business practice. Publisher's... View Details
Keywords: Dina Gerdeman
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

play together. For example, PepsiCo invited the public to propose new Lay's potato chip flavors, offering $1 million to the person whose flavor earned the most votes on the Lay's website. While many people offered real flavor suggestions, others had fun with the... View Details
Keywords: by Dina Gerdeman; Advertising
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

which ones are ultimately most effective. Even a smile is a good negotiating tool.Photo: iStockPhoto One common takeaway: People's perceptions of their negotiation strengths and weaknesses are not always on target. "People come into the course with this View Details
Keywords: by Dina Gerdeman; Education
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

their permission, of course," he says.) The idea is to gauge how consumers react to advertisements in a natural setting. "There are two competing hypotheses," he says. "One is simply that if you get people's attention, you're likely to... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 09 Jun 2009
  • First Look

First Look: June 9

rationales for forming the relationship) are endogenous to the matching process, while others (those that are incidental to the formation of the relationship) may be conditionally exogenous, thus enabling causal estimation of peer effects. We illustrate this View Details
Keywords: Martha Lagace
  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

parameters," because they don't have to be seen by the designers of other parts of the system. For example, by incorporating new technologies and ideas into the hidden parameters, designers can create better, faster, smaller, more... View Details
Keywords: by Staff; Computer; Consumer Products; Technology
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

of projects, to try things out, to see what works. Delivery of value is ongoing. The default in this model is action. The idea is you do custom assembly, but you put a premium on the ability of those things to fit together like Lego... View Details
Keywords: by Kenneth Liss
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

illustrate how team members' identities and interests intertwine to affect the distribution and flow of information, subgroup dynamics, and team decisions. Findings-We develop three specific ideas to demonstrate the utility of this... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project decision-making. Many Agile-immersion... View Details
Keywords: by Euvin Naidoo
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