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Show Results For
- All HBS Web
(4,727)
- People (18)
- News (932)
- Research (3,107)
- Events (25)
- Multimedia (23)
- Faculty Publications (2,018)
- February 2005 (Revised May 2005)
- Case
Intelliseek
Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
- Blog
Leading Successful Digital Transformation
transformation in large organizations for three main reasons: Focus on optimization and efficiency: Many companies use technology to cut costs, improve efficiency, or enhance the productivity of their... View Details
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Muray Photo Archives. olvwork490166 Alfred Cheney Johnston. A Study in Color, ca. 1934. olvwork490098 Color photography made its appearance in magazine advertising in the 1890s through the process of chromolithography. Advances in the View Details
- 2019
- Working Paper
The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work
By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
Lifshitz - Assaf, Hila, and Frank Nagle. "The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work." Working Paper, April 2019.
- 25 Jul 2006
- First Look
First Look: July 25, 2006
developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
- Web
Courses by Faculty Unit - Course Catalog
and Valuation Using Financial Statements Joseph Pacelli Fall 2025 Q1Q2 3.0 Yuan Zou Spring 2026 Q3Q4 3.0 Changing the World: Life Choices of Influential Leaders (also listed under General Management) Robert Simons Fall 2025 Q1Q2 3.0 Generative AI for Business Leaders... View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
restaurants The French Laundry and Daniel and in recipes for meals offered by Blue Apron. It also can be found on the shelves of Whole Foods and Dean & Deluca, as well as on the company’s website, where a range of products are available... View Details
Keywords: Jennifer Gillespie
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- June 2025
- Article
Ideation with Generative AI—In Consumer Research and Beyond
By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
percent of revenue, down from 6 percent during the 1990s, the Carly Fiorina/Mark Hurd team "saved" HP about $4 billion—about the equivalent of half the profits earned during Hurd's last year. HP's once formidable technological... View Details
Keywords: by Mitch Maidique
- 17 Sep 2021
- Research & Ideas
The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?
needed a tremendous amount of R&D. They erred in launching too soon with a product that impacted people’s health. I’d like to know what did the plan actually look like—what was the plan to make the View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
technology." The book provides a quick overview of the social technology that helps global corporate communication mimic personal conversation: internal blogs (in which leaders share their thoughts and employees have a chance to comment),... View Details
Keywords: by Carmen Nobel
- 16 Mar 2023
- Research & Ideas
Why Business Travel Still Matters in a Zoom World
nonstop flights—matters most when collaborators are in different time zones or overcoming cultural distance. “It seems that, if the two locations are in the same time zone and are culturally similar, then Zoom is good enough. It’s fine to meet colleagues on Zoom and... View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
production value, etc. The course gave me insight into how the blockbuster strategy has and has not worked in the gaming industry, and what I can do to apply it properly. STRATTECH gave me insights into the history and future of different... View Details
- Web
The 20th Century Zeitgeist - Leadership
each coming into play to a varying degree at different times. The best leaders can sense the winds of change and adapt with the times. Great American Business Leaders: 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s the 20 th Century Zeitgeist Demographics... View Details
- March 2025 (Revised April 2025)
- Case
Perplexity: Redefining Search
By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
- Web
Judges - Alumni
Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce,... View Details
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- November 2024 (Revised July 2025)
- Case
Polish Agro: Where Do We Grow From Here?
By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
Shih, Willy C., Lena Duchene, and Daniela Beyersdorfer. "Polish Agro: Where Do We Grow from Here?" Harvard Business School Case 625-061, November 2024. (Revised July 2025.)