Publications

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

billion in seven trading days. One business columnist had proposed the creation of a federal Digital Protection Agency, whose job would be to “clean up toxic data spills, educate the public, and calibrate and levy fines.” Social media had... View Details

Keywords: by James Heskett; Web Services; Information Technology

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States

Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

Casson, The World’s First Railway System: Enterprise, Competition and Regulation on the Railway Network in Victorian Britain . New York: Oxford University Press, 2009, p. 314. Fifth Report of the Select Committee of 1844 , p. 6 in Casson, p. 233. Casson, p. 322.... View Details

Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

and Management at MIT Sloan School of Management, 2015–2018. Alberto F. Cavallo : Received a National Bureau of Economic Research (NBER) Economics of Digitization Grant, 2015–2016. Reshmaan N. Hussam : Recipient of a United States Agency... View Details

Profile

Ignacio Lartirigoyen

agribusiness in the U.S. through his upcoming role with Bayer/Monsanto in St. Louis, where he will be part of a team focusing on digital innovation. "Eventually," he says, "I'd like to return to Latin America as a leader in... View Details

Keywords: Financial Services

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States